The uncertainty around what RevOps is, and how mobile no data you can implement it, may deter you from exploring it. In fact, only 48% of companies have implemented RevOps strategies in some capacity, meaning 52% haven’t.
RevOps is the alignment of sales, marketing, customer success, and other relevant departments to maximize revenue growth while minimizing manual effort. The goal of RevOps is to map out the customer journey and provide a strategy that provides end-to-end visibility into revenue-generating activities for all departments.
Additionally, the role of RevOps is to remove all bottlenecks in the sales process, making for a seamless selling experience – and ideally, more sales.
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Why is RevOps important for B2B Companies?
To serve various business functions, organizations develop various teams as they grow, and oftentimes, these different internal departments establish their own KPIs. The KPIs established for each department influence their goals, the way they operate, and how they interact with other internal teams.
As a company grows, so do the internal barriers between them. Breaking down these barriers and getting all team members on the same page regarding company goals, KPIs, and the customer journey is how you properly maximize revenue.
RevOps provides clarity on the ROI of certain company functions, such as marketing channels or sales activities, helping decision-making become much simpler. Implementing RevOps identifies which activities are contributing most profitably to revenue, making the path to revenue-generation much clearer.
