What is an A/B test?
A/B testing for mobile apps is done by segmenting an audience into two (or more) groups and studying the ways in which a variable affects user behavior. This austria business fax list type of testing is used to identify the best experience for users and generate the best possible results. For example, let’s say you want to drive installs for your mobile game. As part of your user acquisition strategy, you decide to target your video ads to young, male users based in the United States. Instead of spending a lot of money on ads that aren’t proven to be effective, a smarter strategy would be to show your ads to a smaller group of that audience—and it would be even better to A/B test your video ad. In this case, you can find out which of your video ads drives the best results. If video A has smaller text than video B, and video B had a 20% higher conversion rate, it would make sense to show the video with the larger text to a larger audience.
When doing A/B testing, it is essential to develop a hypothesis before moving into the testing phase. This will help you improve results over time. This common practice gives businesses actionable insights that can help them achieve their goals. For example, Sony tested different calls to action with its banner ads. The company tested the phrases “Make it personal” and “Customize your VAIO,” and found that the latter increased click-through rates by 6% and added-to-cart products by 21.3%.
