What makes a B2B writer valuable?
B2B buyers read up to 13 pieces of content before mobile number data making a decision, and that’s not to mention their interactions via your website and social media. Written content therefore forms the foundation of most marketing campaigns and can make or break any brand’s efforts to grow.
While many brands make the mistake of producing their own writing, marketing writing involves more than just phrasemaking and product knowledge. Good writers work with designers closely to develop creative concepts, use psychology to make your marketing more persuasive and are able to transform standard messaging into attention-grabbing stories.
6. PPC Specialist
What is a PPC Specialist?
A PPC specialist configures, monitors and optimizes your pay-per-click (PPC) advertising campaigns. This involves coordinating the development of creative messaging and strategy, conducting in-depth keyword research and monitoring your bids to maximize the returns of each ad.
What makes a PPC Specialist valuable?
As B2B buyers use more channels, it becomes harder to make advertising cost-effective. And from choosing the right keywords to optimizing your bids, many brands still run campaigns that are far from optimal.
A PPC specialist is able to locate inefficiencies and ensure your results improve over time. For example, at ProperExpression, our PPC specialists leveraged their expertise to revamp one client’s strategy to produc a 70% year-over-year increase in ad revenue.
