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7 Email Marketing Strategies for Generation Z
1. Go for a simple design
2. Send a direct message
3. Speak their language
4. Make offers and promotions
5. Make dynamic content
6. Invite your recipients to participate
7. Optimize your content for all devices
7 Email Marketing Strategies for Generation Z
Generation Z , made up of those born in the second half of the 90s and the first part of the 2000s, were born with the Internet . On the other morocco business email list hand, they also regularly work with social networks . Consequently, for them, using this technology for any management is normal. And, obviously, this forces you to be more competitive so that your email marketing actions are successful.
In recent years, the rise in online transactions has made this generation a key player . Therefore, it is important for you to know which keys you need to push to achieve success.
The following strategies may be helpful in achieving your goal. Take note.
1. Go for a simple design
Members of Generation Z place a high value on simplicity in design . Mind you! This does not mean, in any way, laziness or giving up creativity when designing a message. But, since they do not tend to spend much time on a message, flourishes are counterproductive.
2. Send a direct message
The message must be direct and provide information of interest from the subject line. This is intended to ensure that the recipient receives the essential information you want to convey. This requires being concise and, if they want more information later, attaching other links to complete the information. It is therefore a good idea to be clear and direct in your writing.
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3. Speak their language
Adapting to the language of your target audience is essential. And if you want to reach Generation Z, you'll have to speak the way they speak. This means, for example, sending a message that makes them feel unique and different. Understanding their world, their way of communicating, and adapting to a certain jargon related to the group of consumers or users you're targeting is essential.
4. Make offers and promotions
Offers usually work, but even more so with Gen Z. So anything related to offers or promotions works. What is recommended is that you adapt to the recipient's preferences , which is where personalization can help. The result, in practice, is that you will offer an incentive to achieve more conversions.
5. Make dynamic content
Content must be dynamic because it contributes to generating engagement . GIFs , for example, are a good option, as long as they are related to the subject. In addition, you can opt for short videos to generate impact. The only thing you have to check is that the weight is not excessive and that it does not make sending or reading difficult.
6. Invite your recipients to participate
Inviting recipients to participate is one of the ways to involve them and increase conversion chances. Don't be afraid of feedback , because this is a way to generate leads and the recipient will feel that the brand is theirs. In addition, you can also encourage them to generate some kind of content such as a post on their social networks, always in exchange for some kind of compensation.
7. Optimize your content for all devices
Content needs to be optimized for all devices . Today, 75% of Gen Zers primarily access the internet via mobile, so you need to ensure your content is optimized for that device and others. This doesn’t mean you should neglect the desktop, laptop or tablet, as 66% of Gen Zers use more than one device at a time.
