Another important aspect is the impact on the position of the page in search results. According to many SEO specialists, Google and other search engines treat the dwell time indicator as an unofficial ranking factor. The longer users spend on the page, the better ranking your site can secure.
Read also: SEO – what has changed in 2020?
Remember that dwell time analysis will allow you to identify subpages that attract the attention of Internet users and those that require improvement . Thanks to this, you can also better understand user behavior. A low score affects the easier localization of problems related to navigation, site structure or page loading speed.
It’s also worth noting the relationship between low and high dwell time and conversions. The more time users spend exploring a page, the more likely they are to take action that brings benefits, such as purchasing a product, filling out a contact form, or signing up for a newsletter.
