So does this close the book on outbound marketing?

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jakariai065
Posts: 13
Joined: Tue Dec 17, 2024 3:08 am

So does this close the book on outbound marketing?

Post by jakariai065 »

It depends on how you look at it and what mediums you include in your outbound mix (passive or proactive marketing)?

Inbound and Outbound Play Well Together

Despite the naysayers, both inbound and outbound asia mobile number list marketing have a role to play in your strategy. Inbound can help you target active buyers and companies just beginning their buyers' journey. You can educate and nurture them throughout the process. It works well when you have the potential for a large number of small sales.

On the other hand, outbound marketing in the form of advertising, can plant a seed of interest for future buyers, especially if your content is well-targeted and open you to potential markets you may not have considered. It also gives you name recognition and builds trust of an established brand. Outbound calling, on the other hand, can be effective when you're catering to a small number of buyers and have a high-priced, complex product or service to sell. That's when it makes sense to get on the phone and talk to individuals, determine who is on the buying team and how they work together.

In other words, both strategies have a role in your marketing playbook. Here's what you need to know to orchestrate a combined inbound-outbound sales and marketing strategy.

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Understand Your Goals and Objectives

Don't go into any marketing campaign without thoroughly analyzing your objectives. For example: Do you want to cast a wide net? Or are you looking for the biggest fish in the sea?

Keep Close Track of Your Metrics

Once you have set your goals and defined your strategy and marketing tactics, you need to implement them and track the results. According to legend, department store magnate John Wanamaker of Wanamaker's once complained that half of his ad budget was wasted. Unfortunately, he didn't know which half. That's no longer the problem. With enough planning and the right technology, you can analyze both inbound and outbound marketing and know for sure that you're getting the results you want.

Repurpose Inbound Content for Outbound

If you're going to create content for inbound marketing—blogs, white papers, social media posts, etc.—get more bang for your marketing bucks by repurposing the content for outbound marketing. For example, make a white paper, e-book or webinar available through an ad or part of the cadence sequence used by your business development reps.

Outbound Marketing with Inbound Marketing Follow-Up

To help you better target your audiences for your outbound strategy, apply account-based marketing techniques to identify active buyers within your target market better, then speak directly to them with a highly targeted message. And give them an easy way to take the next step—with a call to action or landing page created specifically for them. Apply inbound marketing tactics to follow up and nurture respondents with educational content.
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