Office Data

Test the landing page created with HotJar

This technique can be very useful to understand if the long version helps or bothers the user but it can be used for many other purposes!

In addition to HotJar, you can use Yandex Metrica , which is similar to Google Analytics and in addition to showing ...

Since 2003, for what is my personal experience and my subsequent growth as a digital entrepreneur, this concept that I have read several times in Donald Trump 's books becomes important : " Do you play to win or do you play not to lose?" For me, to do SEO, to achieve results that really make a ...

It is a good idea to check that Google is able to display the texts on our page. If a text is not visible, we will need to evaluate what is preventing the bot from displaying that text. In the text-only version, it will also be a good idea to check that Google correctly reads the links on the page ...

Lately we hear a lot about Inbound Marketing . But what exactly is it and how do we know if it's really right for our company? In this post I'll help you understand what you can achieve with an Inbound strategy and how to apply it practically in the management of your company web pages.

What is ...

⇒ Email is 40 times more effective at acquiring new customers than Facebook or Twitter,

⇒ you are 6 times more likely to get a click from an email marketing campaign than from a tweet,

⇒ a message is 5 times more likely to be seen in an email than on Facebook,

⇒ 81 percent of online shoppers who ...

“Make sure that all pages on your site can be accessed through a link from another discoverable page. The referring link should include text or, if there are images, an ALT attribute, that is relevant to the destination page.”

The Home Page is generally the page with the highest value (it is the ...

This way you attract more visitors who are ready to click on the link and open the site from the SERP.

If, for example, we use the year 2016 in the title “SEMrush Guide 2016” in addition to the keyword “SEMrush” , the CTR will increase and, consequently, the page’s positioning in Google will ...

Site Research and Analysis
Mailing
Follow up
In the research and analysis part, the Link Builder will usually scout to compile a media list of prospect sites potentially useful to the client for the acquisition of a link.

These will usually need to have:
Good SEO metrics (Domain Authority ...

However, this value has not been updated for a long time and, at present, it is an outdated concept to the detriment of other parameters. The principle behind the new algorithms is very simple and at the same time complex and articulated: we are talking about 'trust' .


Beyond PageRank ...

The idea of ​​the Marathon as an online conference , very similar if not perfectly superimposable to an offline training event, was born from a strong desire to provide quality knowledge to all those who felt the need for it, to improve professionally.

Sometimes it can happen that a training ...