Office Data

When you're relevant, you're showing your readers that you know who they are - what they're interested in, what they care about and what they truly want to read.

But it isn't necessarily just about the content itself that can demonstrate how well you know your audience. You should also focus on ...

When digital marketing first came about, all that mattered was having a web presence. In those earlier days of the internet, marketing was primarily done through outbound means, and the idea of optimization or content marketing hadn’t been developed yet.

As technology developed and became more ...

Being that this is the highest-involvement stage of the buyer's journey, it makes sense that the form associated with this stage will be the most detailed. Make sure you are asking questions specific to the BOFU content offer. The answers to these questions should help your team better deliver on ...

By being thoughtful and calculated in your data collection, you can ensure your database will be enriched with only the most valuable pieces of information. In turn, this will ensure you are not collecting any unnecessary or excessive data points that can potentially cause processing complications ...

When people think about product messaging, they usually start with the features and benefits the product provides. While those things do need to be defined, they should not be where you start developing your product messaging from.


Instead, your product messaging should lead with the intangible ...

sales reps also need to have access to that data in order to improve their own performance. So, you should leverage dashboards to help your team understand how their efforts are tracking toward their goals.

To gain the most value from those dashboards, they should be as easily accessible as ...

Of course, implementing this practice requires a few conditions:

You need to ask for your customer's phone number (or a way to reach him via the product).
Your ARPA must justify the effort. If your selling price is $2/month, you probably won’t find this practice very efficient.
It works if you have ...

Okay, okay, I know this probably isn't just one report, but these do go hand-in-hand, and there are likely a few ways you'll want to look at them. The first is by channel, specifically which is driving the most MQLs, SQLs, opportunities and customers.

The second is looking at a more detailed ...

Because PPC advertising is traditionally an outbound marketing approach, it’s important that you keep inbound best practices in mind while implementing it. Rather than purchasing ad space and interrupting someone’s day, make sure you’re offering highly relevant content to a targeted audience.

Don’t ...

Incorporate long-tail, low-competition keywords to your ads not only to increase the quality of traffic coming to your site, but also to decrease the cost-per-click. Typically, three- and four-word phrases tend to have less competition and represent buyers rather than lookers. To create long-tail ...