One of the most pertinent questions is how to position one's brand in the midst of a crisis like the one the world is facing, unprecedented in the digital age. First, it is important to be clear that this is a time of social responsibility retail email list that customers are more vulnerable and sensitive to everything that is happening. Therefore, strategic investment can make a difference for companies, since the way brands deal with the situation can influence customers' opinions about them. Campaigns need to have communication based on this, unlike what happened before, with a focus on promotions, dates and products.
Take this opportunity to reflect on your company's goals and the path you want to take. One of the most important things is to understand what your target audience expects from your brand, so that you can follow a safe path to developing new actions. Think of initiatives that can create connections with your customers and make them feel impacted by them. The idea is to develop a new identity to get through this time, without forgetting the traditional values that the company has always projected, so that in the future, you will be able to reap the rewards of the actions developed during this period. With a discourse aligned with practice, you will be able to deliver the message to your customers.
One path that has generated many positive results since the beginning of the pandemic is to strengthen the bond with your audience, and it doesn't necessarily have to be by offering a product or service, just a message that this moment 'will pass', 'stay home', 'if you need us, we're here' and so on. Make people realize your concern for the collective well-being, so that they can see your purpose of care and attention at this time. Thinking about this relationship, offer necessary information, crisis possibilities, guide consumers to act correctly and be optimistic.
