Conflicting Information: Promise that your webinar will help resolve unclear or conflicting information. This is particularly effective in emerging spaces such as artificial intelligence (AI).
Research Complexity: Explicitly point to the volume of mexico reverse phone lookup research your audience is expected to undertake – and argue that your webinar will lighten the load and save them from reading ten more dry business blogs.
2. Access to Expertise
Many buyers have specific, burning questions about the specific area your webinar covers – and they might “hope” that it will answer them. But the event will be far more attractive if you explicitly state that they will have the opportunity to ask experts directly about their biggest challenges.
There are a few ways to do this:
Advertise Q&As: Foreground the Q&A section within your event promotion. For example, “At the end of the event, you will be able to ask our leading industry experts your most urgent questions on SaaS pricing strategies.”
Request Questions: Include a field in your sign-up form that allows attendees to register their questions. This will allow you to better tailor the event’s content to your audience, as well as boost live attendance.
3. The Desire to Feel Useful
Most B2B buyers are very busy, and fitting a webinar into their schedule is not easy. They may also have to tell their colleagues that they’re attending your webinar and, therefore, justify the use of their time.
The solution is to provide a clear, pre-built rationale for attendance. Many webinars imply the value attendees will receive, but this forces the audience to bridge the gap – and may leave some anxious that their time will be wasted. Instead, paint a clear and objective picture of exactly how your webinar will make the buyer’s life easier or better, such as:
Actionable Steps: Make clear the event will equip them with specific measures they can take to achieve a concrete goal.
Professional Credits: We’ve seen many companies generate great results by promoting the fact that attendees will receive continuing education (CE) credits
