Segmenting Users with Personality Quizzes
Posted: Tue Dec 17, 2024 5:41 am
Personality quizzes, in addition to entertaining users, allow companies to profile their interests and therefore create a perfectly segmented database for lead nurturing .
For example, you can create a personality quiz where users are asked to answer a few simple questions about themselves, but with commercial purposes. To encourage participation, you can offer a prize, so as to increase the number of participants and therefore the contacts collected.
Repeating this type of test periodically will therefore allow you to benefits of sms marketing do progressive profiling , or an efficient progressive profiling that will allow you to segment the database with increasingly precise tags and scoring. This is fundamental in a marketing strategy, since users will receive communications and messages that are tailored and increasingly verticalized, in order to increase the probability of conversion.It is important to understand, however, that not all leads are the same . In a lead generation strategy, it is normal to acquire different types of contacts : some will be at the beginning of the funnel, therefore potentially interested but not very motivated, others will be closer to purchasing, therefore easier to convert, and others may be simply curious people interested more in the lead magnet offered, therefore with little interest in purchasing (at least for the moment). Furthermore, these leads will have different macro-characteristics among them and to improve conversions it becomes essential to know how to segment your database through lead tracking .
Why is lead tracking essential in marketing and sales?
Lead tracking is essential to identifying the customer journey . Effective tracking throughout the customer journey can help sales and marketing teams identify where the lead is coming from and understand which channels are generating the most valuable contacts . This kind of knowledge is really important for any company.
If your marketing team understands the best channels to focus their investments on, they can improve the effectiveness of their communications, generating more revenue with a smaller budget.
Lead tracking is also a great benefit for sales. Qualifying leads improves transparency, so salespeople can receive quality data and information, which ultimately impacts revenue.
For example, you can create a personality quiz where users are asked to answer a few simple questions about themselves, but with commercial purposes. To encourage participation, you can offer a prize, so as to increase the number of participants and therefore the contacts collected.
Repeating this type of test periodically will therefore allow you to benefits of sms marketing do progressive profiling , or an efficient progressive profiling that will allow you to segment the database with increasingly precise tags and scoring. This is fundamental in a marketing strategy, since users will receive communications and messages that are tailored and increasingly verticalized, in order to increase the probability of conversion.It is important to understand, however, that not all leads are the same . In a lead generation strategy, it is normal to acquire different types of contacts : some will be at the beginning of the funnel, therefore potentially interested but not very motivated, others will be closer to purchasing, therefore easier to convert, and others may be simply curious people interested more in the lead magnet offered, therefore with little interest in purchasing (at least for the moment). Furthermore, these leads will have different macro-characteristics among them and to improve conversions it becomes essential to know how to segment your database through lead tracking .
Why is lead tracking essential in marketing and sales?
Lead tracking is essential to identifying the customer journey . Effective tracking throughout the customer journey can help sales and marketing teams identify where the lead is coming from and understand which channels are generating the most valuable contacts . This kind of knowledge is really important for any company.
If your marketing team understands the best channels to focus their investments on, they can improve the effectiveness of their communications, generating more revenue with a smaller budget.
Lead tracking is also a great benefit for sales. Qualifying leads improves transparency, so salespeople can receive quality data and information, which ultimately impacts revenue.