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Core features:
Product usage tracking (which features your users are using)
Custom event tracking
User journey mapping and conversion funnel analysis
Best for: Product and marketing teams who need to understand how users engage with specific product features and workflows, especially for subscription-based services
Pricing: Free plan available for up to 100K monthly tracked users. Premium plans start at $25/month.
6. Looker Studio
Data visualization is key for putting together reports for monthly or quarterly meetings. Google's Looker Studio the perfect solution for grabbing the analytics you’ve discovered with Loomly or Google Analytics and building out data visualizations that help tell the story.
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Core features:
Data visualization
Interactive dashboards
Best for: Brands who need to visualize marketing performance for reports and presentations
Pricing: Completely free
Recommended tool combinations
For solo marketers: Google Analytics (free essentials)
For small businesses: Google Analytics + Mixpanel free (behavioral insights)
For growing teams: Google Analytics + Mixpanel + Looker Studio (comprehensive analytics)
