What are, more specifically, the reasons for activating an SSL certificate?
1. HTTPS Protocol
Google favors sites switzerland whatsapp number covered by the secure HTTPS protocol. In the absence of an SSL certificate, search engines warn users about the risks of exposing their data, and therefore the danger that the information transmitted may be intercepted by third parties.
In essence, the SSL certificate ensures that personal data, such as login credentials to an online service or banking information, is protected from interception by malicious users.
2. SEO Positioning
Google has stated since 2014 that the HTTPS protocol is a ranking factor, that is, an element that can influence the position of a website in search results. In particular, search engines tend to rank websites that use the HTTPS protocol higher than those that do not.
HTTPS is considered a ranking factor for several reasons. As already mentioned, HTTPS ensures the security of data transmitted between the user's browser and the website's server. This means that users' personal data, such as payment data or login information, is protected from interception and cyber attacks.
