4. Review your budget and resources
Posted: Tue Dec 17, 2024 5:25 am
It’s perfectly fine if everyone doesn’t have every skill right off the bat. In that case, it’s important to look for interest level when you’re hiring. If an entry-level candidate doesn’t have a ton of experience in a key focus are italy phone number whatsapp a but they’re super motivated to learn more, their interest can go a long way.
You know what you want to achieve and what you’ll need to achieve it, but do you have the budget and resources to achieve your goals?
Budget is the most obvious constraint to social media team structuring. Then again, it gives you extremely clear guardrails to hire against. Teams usually develop one person at a time, so it’s important to think about the best fit for your current needs before you commit to a social media org chart in your head. The work your first hire accomplishes will often guide subsequent hires.
For instance, most small companies and startups hire a social media manager as their first social role. They’re looking for someone who can do it all — strategy and execution. Maybe that social media manager does a great job building a following and you want to leverage it. A community manager would be a clear next choice. Or say your manager is all in on content creation and needs more time to be creative. In that case, you might want to hire a coordinator who can take day-to-day operations like scheduling off their plate.
In-house social media teams vs social media agencies
Before we go any further, we need to distinguish between in-house and agency social media teams.
Social media agencies collaborate with brands to provide social media services. Depending on the company’s size and requirements, the agency can scale its team accordingly. For instance, one team could serve two or three small brands, but larger accounts may require the equivalent of two or three teams.
In-house social media teams are formed according to the company’s size, structure, and emphasis on social media. For instance, a startup might have one marketing manager responsible for social media, email marketing, and blog content.
On the other hand, a large enterprise might have multiple teams for different objectives, such as brand awareness, community building, and customer success. Mid-sized companies sit somewhere in the middle and typically have one person per role.
You know what you want to achieve and what you’ll need to achieve it, but do you have the budget and resources to achieve your goals?
Budget is the most obvious constraint to social media team structuring. Then again, it gives you extremely clear guardrails to hire against. Teams usually develop one person at a time, so it’s important to think about the best fit for your current needs before you commit to a social media org chart in your head. The work your first hire accomplishes will often guide subsequent hires.
For instance, most small companies and startups hire a social media manager as their first social role. They’re looking for someone who can do it all — strategy and execution. Maybe that social media manager does a great job building a following and you want to leverage it. A community manager would be a clear next choice. Or say your manager is all in on content creation and needs more time to be creative. In that case, you might want to hire a coordinator who can take day-to-day operations like scheduling off their plate.
In-house social media teams vs social media agencies
Before we go any further, we need to distinguish between in-house and agency social media teams.
Social media agencies collaborate with brands to provide social media services. Depending on the company’s size and requirements, the agency can scale its team accordingly. For instance, one team could serve two or three small brands, but larger accounts may require the equivalent of two or three teams.
In-house social media teams are formed according to the company’s size, structure, and emphasis on social media. For instance, a startup might have one marketing manager responsible for social media, email marketing, and blog content.
On the other hand, a large enterprise might have multiple teams for different objectives, such as brand awareness, community building, and customer success. Mid-sized companies sit somewhere in the middle and typically have one person per role.