Find out the best way to communicate with your audience!
Posted: Tue Dec 03, 2024 9:20 am
Do you know how to communicate with your audience ? Direct contact with customers is essential to ensure the company's success, positioning it as a reference in the market and helping it not only find new consumers but also retain current ones. Any failures in this process can generate financial losses.
So, for this communication to be efficient, there are some basic steps that allow you to find the best way to communicate with your target audience — after all, it is important to know and align yourself with their profile.
If you have any questions about this topic, keep reading and find out what you need to do next!
CHOOSE YOUR COMMUNICATION CHANNELS
Anyone who thinks that using all communication channels is the best solution is mistaken. It is a common mistake to learn about market trends and then immediately apply them to your company. Without an in-depth study of what works and what doesn't, this action can waste team effort and money on a channel that will not yield results.
Think, for example, of social networks like Instagram or Pinterest. They are generally used by a younger audience and require content that is very visually focused.
So, for an insurance broker, for example, it wouldn't make much sense to use them. For companies in the food industry, they would be ideal — as long as they are well-designed with recipes, videos showing the dishes, among other things.
So, determine who your persona is, that is, the “ideal” customer, thinking not only about income and geolocation, but also about their problems and aspirations. Who is this person? What do they do?
With this information in hand, understand each of the available vp r&d email lists communication channels and analyze which one fits into your relationship strategy.
For segments that work with a more conservative audience and require a certain degree of formality, such as insurance brokers or law firms, there are some options that can be explored. They are:
e-mail: this tool is one of the oldest when it comes to communicating with the public over the Internet — and yet it is efficient. Just be careful to create an eye-catching title so that your message doesn't go straight to the trash;
WhatsApp : for a customer who requires attention and agility, this is a good option for a communication channel;
LinkedIn and Facebook: while Instagram, as we mentioned, reaches a younger audience, LinkedIn and Facebook can be good options for offering quality content to a mature audience, opening space for informative texts.
Download the e-book that shows the values that really matter to today's consumers.
DISCOVER THE BEST APPROPRIATE LANGUAGE FOR YOUR TARGET AUDIENCE
Think about the relationship you have with your friends and clients, for example. With the former, your language is more informal: you use slang that sometimes only the group itself understands, right? With the latter, you need to be a little more formal, to show that you understand what you are talking about.
In other words, your language changes depending on your audience. And the same should be true for your company's communication strategies.
Define very well whether a more technical and formal approach is effective, and apply this language at all points of contact with the customer — from customer service to social media presence.
It is also recommended to create a brand manual, presenting a guide on how your company should communicate in all its pieces, including examples of terms that should or should not be used.
FILL IN ANY CONTENT GAPS YOU FIND
A person may come to your website for two main reasons: to solve a problem or to seek new information. That’s why it’s so important to invest in content marketing.
For many segments, the internet is already saturated with articles that provide the same content, just in different words. Getting started, then, becomes even more challenging. Therefore, it is important to research what your competitors have already done and find gaps that can yield rich and innovative articles.
By bringing new themes and points of view, it is possible to engage customers and differentiate yourself from the competition.
MEASURE YOUR RESULTS
So, you’ve planned your content, found gaps that can be filled, and put this strategy into action. Now, how do you know if your communication is truly effective? Measure the results!
Track all available data, including page views and other information available through Google Analytics . Listening to your customers' feedback also in the after-sales and on social media gives you a good idea of public acceptance.
Additionally, define your KPIs — which are key performance indicators — taking into account your desired goals. If the intention is to drive more people to your company website, for example, one of the KPIs to monitor is the number of page views.
GIVE QUALITY OVER QUANTITY OF ENGAGEMENT
On social media , it’s easy to boost a post and get likes and views, but the quality of engagement is just as important, if not more important, than the quantity. Likewise, when your page receives a lot of comments or questions, the quality of your responses counts much more than the quantity.
Sending standard texts to all users seems like an attractive idea to interact with a larger number of followers, but remember that your consumers will value personalized responses that really seek to solve their problems more.
In addition to the perceived value, this direct interaction builds trust and can build loyalty with your audience. It is also useful for providing a better understanding of how your target audience thinks. This way, you can gain new insights that would not come from data analysis.
FIND A SPECIALIZED AGENCY
To take even the first step we mentioned here, it is necessary to study the target audience and have a strong and well-founded strategic plan. Subsequently, each of the communication actions must be measured and adjusted when possible.
In this sense, one of the biggest advantages of digital marketing is the possibility of adjusting the campaign while it is still live.
Media results indicate both the target audience profile and their interests. This allows you to change your targeting or create new content to meet these findings. Having expert help is essential to ensure satisfactory results.
So, for this communication to be efficient, there are some basic steps that allow you to find the best way to communicate with your target audience — after all, it is important to know and align yourself with their profile.
If you have any questions about this topic, keep reading and find out what you need to do next!
CHOOSE YOUR COMMUNICATION CHANNELS
Anyone who thinks that using all communication channels is the best solution is mistaken. It is a common mistake to learn about market trends and then immediately apply them to your company. Without an in-depth study of what works and what doesn't, this action can waste team effort and money on a channel that will not yield results.
Think, for example, of social networks like Instagram or Pinterest. They are generally used by a younger audience and require content that is very visually focused.
So, for an insurance broker, for example, it wouldn't make much sense to use them. For companies in the food industry, they would be ideal — as long as they are well-designed with recipes, videos showing the dishes, among other things.
So, determine who your persona is, that is, the “ideal” customer, thinking not only about income and geolocation, but also about their problems and aspirations. Who is this person? What do they do?
With this information in hand, understand each of the available vp r&d email lists communication channels and analyze which one fits into your relationship strategy.
For segments that work with a more conservative audience and require a certain degree of formality, such as insurance brokers or law firms, there are some options that can be explored. They are:
e-mail: this tool is one of the oldest when it comes to communicating with the public over the Internet — and yet it is efficient. Just be careful to create an eye-catching title so that your message doesn't go straight to the trash;
WhatsApp : for a customer who requires attention and agility, this is a good option for a communication channel;
LinkedIn and Facebook: while Instagram, as we mentioned, reaches a younger audience, LinkedIn and Facebook can be good options for offering quality content to a mature audience, opening space for informative texts.
Download the e-book that shows the values that really matter to today's consumers.
DISCOVER THE BEST APPROPRIATE LANGUAGE FOR YOUR TARGET AUDIENCE
Think about the relationship you have with your friends and clients, for example. With the former, your language is more informal: you use slang that sometimes only the group itself understands, right? With the latter, you need to be a little more formal, to show that you understand what you are talking about.
In other words, your language changes depending on your audience. And the same should be true for your company's communication strategies.
Define very well whether a more technical and formal approach is effective, and apply this language at all points of contact with the customer — from customer service to social media presence.
It is also recommended to create a brand manual, presenting a guide on how your company should communicate in all its pieces, including examples of terms that should or should not be used.
FILL IN ANY CONTENT GAPS YOU FIND
A person may come to your website for two main reasons: to solve a problem or to seek new information. That’s why it’s so important to invest in content marketing.
For many segments, the internet is already saturated with articles that provide the same content, just in different words. Getting started, then, becomes even more challenging. Therefore, it is important to research what your competitors have already done and find gaps that can yield rich and innovative articles.
By bringing new themes and points of view, it is possible to engage customers and differentiate yourself from the competition.
MEASURE YOUR RESULTS
So, you’ve planned your content, found gaps that can be filled, and put this strategy into action. Now, how do you know if your communication is truly effective? Measure the results!
Track all available data, including page views and other information available through Google Analytics . Listening to your customers' feedback also in the after-sales and on social media gives you a good idea of public acceptance.
Additionally, define your KPIs — which are key performance indicators — taking into account your desired goals. If the intention is to drive more people to your company website, for example, one of the KPIs to monitor is the number of page views.
GIVE QUALITY OVER QUANTITY OF ENGAGEMENT
On social media , it’s easy to boost a post and get likes and views, but the quality of engagement is just as important, if not more important, than the quantity. Likewise, when your page receives a lot of comments or questions, the quality of your responses counts much more than the quantity.
Sending standard texts to all users seems like an attractive idea to interact with a larger number of followers, but remember that your consumers will value personalized responses that really seek to solve their problems more.
In addition to the perceived value, this direct interaction builds trust and can build loyalty with your audience. It is also useful for providing a better understanding of how your target audience thinks. This way, you can gain new insights that would not come from data analysis.
FIND A SPECIALIZED AGENCY
To take even the first step we mentioned here, it is necessary to study the target audience and have a strong and well-founded strategic plan. Subsequently, each of the communication actions must be measured and adjusted when possible.
In this sense, one of the biggest advantages of digital marketing is the possibility of adjusting the campaign while it is still live.
Media results indicate both the target audience profile and their interests. This allows you to change your targeting or create new content to meet these findings. Having expert help is essential to ensure satisfactory results.