For example, if this feedback shows that your brand reputation is negative, you will need to improve your communication about your company values through ad hoc planning on social media or through new corporate actions committed to sustainability or social issues.
How to Collect Data Effectively
There are different data collection tools to implement in your use a bulk sms service to compile your list strategy with the aim of collecting useful information for R&D. One of these is contest marketing.
Contest marketing is based on the active participation of the user in online contests that help not only data collection and lead generation, with related customer profiling, but also improve engagement and brand awareness . Online contests, in fact, exploit the psychological power of urgency and persuade the user to take action when they feel the desire to take on the challenge proposed by the contest in order to receive benefits in exchange.
Strengthen brand awareness
Increase loyalty among people who are already customers of the brand
Engage new target prospects
Questionnaires, surveys, interviews and polls, which help collect important information about users, can be integrated into a contest marketing strategy: at Leevia we have over 20 ready-to-use engagement tools that allow you to involve prospects and customers in rewarding paths, useful for collecting important information about users.
Google Analytics is another very useful tool for collecting reliable data related to your company's website metrics, that is, aggregated data that can provide information on the performance of the site, such as: views of the site's pages in more or less long time intervals (a week or a month) and this allows you to understand if the traffic on the site is increasing or decreasing. Analytics is able to collect data on the age, gender, language and behavior of users.
