Content marketing is not focused on the product

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On the other hand, the company also benefits: in addition to the revenue from the product sold, it has gained your trust. It is not a company that wants to sell you something; it understands your problems and has a solution ready straight away. The budget that it has spent on this form of "advertising" is therefore guaranteed to be better invested than aggressive banners that are distributed indiscriminately and scare off potential new customers or do not even reach them in the first place.



To put it in a nutshell:

, but on the customer. With the help of informative, phone number list advisory and entertaining content, they first become leads, then customers and finally satisfied brand ambassadors.



What does Dr. Oetker have to do with it?
Content marketing is more relevant today than ever, but by no means an invention of Generation 2.0! At the end of the 19th century there were already intuitive marketing geniuses who not only advertised their product, but also offered their customers helpful additional information. For example, Dr. Oetker: As early as 1891 he used the back of baking powder packaging as a content platform for recipes and tips on baking. In addition to the product itself, this was a real added value for the housewives of the time! Dr. Oetker understood the problems of his target group and was a real help to them in their everyday lives. Content marketing at its best!