Create Brand Elements for Your Video
Posted: Tue Dec 17, 2024 5:08 am
Some elements of video creation are more costly than others – especially if you plan to go beyond your video content by including voiceovers or third-party interviews.
If you’re thinking of cutting costs by making a quick video on your smartphone with your staff and the cast and crew for generic quality content, remember that when it comes to brand perception, a low-quality video is worse than no video at all.
4) Write and Revise Your Screenplay, Then Revise It Again
The written video script is an essential china phone number library part of pre-production that is often overrated.
Contrary to popular belief, not everyone can write a script. More often than not, someone on the team will create a script and think it’s ready to go without going through several rounds of revisions. However, it’s important to get input from other members of your marketing team who are talking to individual customers.
Don’t worry if your video script has gone through several drafts by the time you’re ready to shoot – having a solid foundation to work from will be a big part of your production and post-production schedules.
Traditional TV promos and obvious calls to action have almost been replaced by a smarter, more nuanced brand of business video.
But that doesn’t mean there’s no room for friendly reminders of who you are. Greetings and acknowledgements are an important part of video pre-production tips, because subtly introducing your business can push your audience to complete the goal you’re working to achieve.
Plan the video as you normally would, without mentioning any call to action. Then, when the content ends, ask your viewer to take action – whether by visiting your website or clicking a link to make a purchase.
If you’re thinking of cutting costs by making a quick video on your smartphone with your staff and the cast and crew for generic quality content, remember that when it comes to brand perception, a low-quality video is worse than no video at all.
4) Write and Revise Your Screenplay, Then Revise It Again
The written video script is an essential china phone number library part of pre-production that is often overrated.
Contrary to popular belief, not everyone can write a script. More often than not, someone on the team will create a script and think it’s ready to go without going through several rounds of revisions. However, it’s important to get input from other members of your marketing team who are talking to individual customers.
Don’t worry if your video script has gone through several drafts by the time you’re ready to shoot – having a solid foundation to work from will be a big part of your production and post-production schedules.
Traditional TV promos and obvious calls to action have almost been replaced by a smarter, more nuanced brand of business video.
But that doesn’t mean there’s no room for friendly reminders of who you are. Greetings and acknowledgements are an important part of video pre-production tips, because subtly introducing your business can push your audience to complete the goal you’re working to achieve.
Plan the video as you normally would, without mentioning any call to action. Then, when the content ends, ask your viewer to take action – whether by visiting your website or clicking a link to make a purchase.