Who is at the center of the strategy: the brand or the customer?
Posted: Tue Dec 17, 2024 5:03 am
“I came here to talk about my book.” This well-known phrase by Francisco Umbral sums up the traditional concept of marketing. The brand is at the centre of the entire advertising strategy, it simply presents itself and its products or services. A rather egocentric idea, no doubt, but that doesn’t mean it can’t be effective.
In inbound marketing, the focus is on the customer . To this end, ideal user profiles for the brand are created based on real information: demographic data, consumer habits, behaviors, etc. These are called middle east mobile number list Buyer Personas . The success of a brand depends on its ability to understand the needs of its customers, put itself in their shoes, and ensure that these users find its content during their research process, in a way that allows them to respond to their needs.
What are the stages of inbound marketing?
In the most widespread methodology, four main phases can be distinguished:
The first stage is to ATTRACTS strangers to the brand's website or online environment.
The second stage attempts to CONVERT these visits into leads, so that the user offers their data to access an offer or information of interest.
The third stage is about CLOSING the sale of the product or service by converting those leads into customers.
The fourth and final stage focuses on DELIGHTING or LOYALTYING these customers so that they maintain their relationship with the brand and act as promoters.
In inbound marketing, the focus is on the customer . To this end, ideal user profiles for the brand are created based on real information: demographic data, consumer habits, behaviors, etc. These are called middle east mobile number list Buyer Personas . The success of a brand depends on its ability to understand the needs of its customers, put itself in their shoes, and ensure that these users find its content during their research process, in a way that allows them to respond to their needs.
What are the stages of inbound marketing?
In the most widespread methodology, four main phases can be distinguished:
The first stage is to ATTRACTS strangers to the brand's website or online environment.
The second stage attempts to CONVERT these visits into leads, so that the user offers their data to access an offer or information of interest.
The third stage is about CLOSING the sale of the product or service by converting those leads into customers.
The fourth and final stage focuses on DELIGHTING or LOYALTYING these customers so that they maintain their relationship with the brand and act as promoters.