How Reviews Impact Your Local Pack Rankings on Mobile
Posted: Tue Dec 17, 2024 4:59 am
Comparing the results from the desktop Local Pack with those from Google Maps, approximately 70% of listings appeared in the top 3 positions on both platforms , although not necessarily in the same position.
When we took into account presence and position on both platforms, about 54% of the results were the same. Considering that positioning can fluctuate based on many factors, we found this level of consistency to be remarkable.
As with Google Maps and the Local Pack on free korean number for whatsapp desktop, the average rating is not indicative of your position in the Local Pack on mobile.
While there was almost no difference between the average rating of each location, location two was once again the highest , despite having the lowest average number of reviews.
Additionally, all three positions again recorded average ratings above 4.1 .
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As mentioned, because some categories receive significantly more reviews than others, the median number of reviews is the most reliable metric .
For the mobile Local Pack, the median number of reviews for all listings analyzed decreases with position, so that the first position has the highest median number, followed by the second and third.
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This is consistent with the results obtained on desktop and on Google Maps.
When viewing the Local Pack on mobile, provided a business's average rating is strong (preferably above 4.1), the number of reviews is a more influential factor in determining its placement in the results .
Review Analysis
About 65% of the time, the phrases in the Local Pack review descriptions on mobile are the same as those on desktop. As a result, the trends are quite similar.
When we took into account presence and position on both platforms, about 54% of the results were the same. Considering that positioning can fluctuate based on many factors, we found this level of consistency to be remarkable.
As with Google Maps and the Local Pack on free korean number for whatsapp desktop, the average rating is not indicative of your position in the Local Pack on mobile.
While there was almost no difference between the average rating of each location, location two was once again the highest , despite having the lowest average number of reviews.
Additionally, all three positions again recorded average ratings above 4.1 .
img-semblog
As mentioned, because some categories receive significantly more reviews than others, the median number of reviews is the most reliable metric .
For the mobile Local Pack, the median number of reviews for all listings analyzed decreases with position, so that the first position has the highest median number, followed by the second and third.
img-semblog
This is consistent with the results obtained on desktop and on Google Maps.
When viewing the Local Pack on mobile, provided a business's average rating is strong (preferably above 4.1), the number of reviews is a more influential factor in determining its placement in the results .
Review Analysis
About 65% of the time, the phrases in the Local Pack review descriptions on mobile are the same as those on desktop. As a result, the trends are quite similar.