Online sales from mobile
Posted: Tue Dec 17, 2024 4:56 am
Cross-selling and Up-selling
Black Friday represents an opportunity to implement cross-selling strategies, suggesting related products during the purchase phase, and up-selling, proposing premium or more updated versions of the selected item.
Amazon, for example, uses recommendation algorithms that have allowed the average order value during annual events such as Black Friday to increase by 10-30%.
In 2023, over 55% of online sales during Black Friday were made via mobile devices. This data highlights the importance of having a mobile-friendly site, with fast loading times and an optimized user experience.
Optimizing the user experience on mobile devices is essential buy bulk sms service to maximize sales: this strategy has led many companies to a significant increase in conversions, with increases of up to 25%.
Personalize the shopping experience with a CRM
Offering customers a personalized shopping journey based on their interests and information in their CRM can significantly improve their experience, with a positive impact on sales.
According to Salesforce, retailers who use CRM systems to personalize offers saw a 20% increase in sales during Black Friday in 2023. This data highlights how segmenting customers and offering targeted promotions based on their purchasing behavior can boost conversion rates.
An effective way to leverage this data is to send DEMs with promotions specifically designed for each user, thus increasing the likelihood of purchasing.
Discounts reserved for the most loyal customers
Another effective Black Friday strategy is to reward your brand’s most loyal customers by offering them exclusive perks and discounts. This approach can help strengthen the loyalty of existing customers, which can also drive sales. For example, you can offer early access to Black Friday deals or special discounts only for your most loyal members. This type of exclusive treatment creates a sense of privilege, incentivizing customers to return and spend more.
Black Friday represents an opportunity to implement cross-selling strategies, suggesting related products during the purchase phase, and up-selling, proposing premium or more updated versions of the selected item.
Amazon, for example, uses recommendation algorithms that have allowed the average order value during annual events such as Black Friday to increase by 10-30%.
In 2023, over 55% of online sales during Black Friday were made via mobile devices. This data highlights the importance of having a mobile-friendly site, with fast loading times and an optimized user experience.
Optimizing the user experience on mobile devices is essential buy bulk sms service to maximize sales: this strategy has led many companies to a significant increase in conversions, with increases of up to 25%.
Personalize the shopping experience with a CRM
Offering customers a personalized shopping journey based on their interests and information in their CRM can significantly improve their experience, with a positive impact on sales.
According to Salesforce, retailers who use CRM systems to personalize offers saw a 20% increase in sales during Black Friday in 2023. This data highlights how segmenting customers and offering targeted promotions based on their purchasing behavior can boost conversion rates.
An effective way to leverage this data is to send DEMs with promotions specifically designed for each user, thus increasing the likelihood of purchasing.
Discounts reserved for the most loyal customers
Another effective Black Friday strategy is to reward your brand’s most loyal customers by offering them exclusive perks and discounts. This approach can help strengthen the loyalty of existing customers, which can also drive sales. For example, you can offer early access to Black Friday deals or special discounts only for your most loyal members. This type of exclusive treatment creates a sense of privilege, incentivizing customers to return and spend more.