8 Introductory Tips to Higher Education Digital Marketing in 2022
Posted: Tue Dec 17, 2024 4:56 am
This current generation and pandemic have revolutionized the way colleges and universities market their higher education offerings to reach prospects. Incoming college students are the first generation of true digital natives; they are immersed in the digital world and want their chosen university to transform their lives and have a lasting impact.
You may be asking yourself how you can show that your school can provide this for them? According to EAB, 62% of students indicated that they would abandon a college website that is not user-friendly. In comparison, 87% of students said a well-designed website improves their opinion of a college. And 37% of students discover a college or university via social media. Overall, the best way to reach the new generation of college students is through an excellent digital presence.
It has become crucial for higher education whatsapp number data institutions to expand their digital presence to explain how their respective colleges or universities adapt their course offerings and campus experience to our current environment. And also market in a way that is relevant to the new wave of students. Ready to demonstrate why your school is unique and valuable? Continue reading to learn eight higher education digital marketing strategies that show how to market your colleges and universities to reach prospects.
Personalization and Branding
Future college students will compare colleges and universities’ websites and social media presence before accepting an enrollment offer. They want to explore their options and make sure that the school’s values match their own. Use the following five techniques below to target incoming college students successfully.
Higher Education Digital Marketing should include social media content that engages with students and alumni.
1. Enhance Social Media Presence
Social media is a cost-effective and efficient way to reach prospects; use the platform to create Instagram Reels or TikTok videos about the campus hot-spots or quietest places to study during Finals Week. Allow students to picture themselves at your colleges and universities through these creative tactics or by hosting a student takeover on Instagram Stories. Current students showcase a day in their lives.
Using quizzes and interactive media is one way to engage with prospective students.
2. Use Quizzes and Interactive Media On Your Website
Quizzes are a great way to help incoming college students select a major. Quizzes are personable to students and your school. Ask a series of questions about their interests, hobbies, and future goals; when finished, it will list different majors that best match their interests, and you should consider applying. This will show students that you want to help them through the college application process and beyond. Plus, who doesn’t enjoy a quiz?
Chatbots can also provide students with answers to any questions surrounding campus life, organizations, programs, courses, or anything college-related. Students want answers fast and on their own time. Virtual assistant chatbots are convenient because they can answer at any time and ease the anxiety on students.
Another way to answer questions efficiently for a large group audience is through blog posts. Schedule out blog posts once a week talking about different college topics that are essential for incoming college students to know, from “what to pack in your shower caddy” to “finding the best campus organization for you.” Consider having current college students write a few blog posts and talking about their personal experiences.
You may be asking yourself how you can show that your school can provide this for them? According to EAB, 62% of students indicated that they would abandon a college website that is not user-friendly. In comparison, 87% of students said a well-designed website improves their opinion of a college. And 37% of students discover a college or university via social media. Overall, the best way to reach the new generation of college students is through an excellent digital presence.
It has become crucial for higher education whatsapp number data institutions to expand their digital presence to explain how their respective colleges or universities adapt their course offerings and campus experience to our current environment. And also market in a way that is relevant to the new wave of students. Ready to demonstrate why your school is unique and valuable? Continue reading to learn eight higher education digital marketing strategies that show how to market your colleges and universities to reach prospects.
Personalization and Branding
Future college students will compare colleges and universities’ websites and social media presence before accepting an enrollment offer. They want to explore their options and make sure that the school’s values match their own. Use the following five techniques below to target incoming college students successfully.
Higher Education Digital Marketing should include social media content that engages with students and alumni.
1. Enhance Social Media Presence
Social media is a cost-effective and efficient way to reach prospects; use the platform to create Instagram Reels or TikTok videos about the campus hot-spots or quietest places to study during Finals Week. Allow students to picture themselves at your colleges and universities through these creative tactics or by hosting a student takeover on Instagram Stories. Current students showcase a day in their lives.
Using quizzes and interactive media is one way to engage with prospective students.
2. Use Quizzes and Interactive Media On Your Website
Quizzes are a great way to help incoming college students select a major. Quizzes are personable to students and your school. Ask a series of questions about their interests, hobbies, and future goals; when finished, it will list different majors that best match their interests, and you should consider applying. This will show students that you want to help them through the college application process and beyond. Plus, who doesn’t enjoy a quiz?
Chatbots can also provide students with answers to any questions surrounding campus life, organizations, programs, courses, or anything college-related. Students want answers fast and on their own time. Virtual assistant chatbots are convenient because they can answer at any time and ease the anxiety on students.
Another way to answer questions efficiently for a large group audience is through blog posts. Schedule out blog posts once a week talking about different college topics that are essential for incoming college students to know, from “what to pack in your shower caddy” to “finding the best campus organization for you.” Consider having current college students write a few blog posts and talking about their personal experiences.