In this way, you will not only demonstrate your effectiveness as a marketing director , but you will also gain power within your company due to the level of your strategic contribution to its goals.
4. Describe the impact of your actions at various levels
When creating in-depth, detailed reports, it's important to consider your results phone number list on multiple levels. That means looking for ways to demonstrate your effectiveness at the people (target audience), channel (digital, ATL, BTL, etc.), campaign, and even tool level.
This will allow you, and your bosses, to see the importance of continuing to use the channels used, increasing investment in the most effective ones and decreasing investment in the least effective ones.
This part of the reports is certainly very helpful when it comes to proposing changes and adjustments to next year's strategy. If your proposal for the coming year is not based on hard data, it will be more difficult to obtain approval for budgets and to renew or make new hires.
5. Use technological tools
The big question at this point is how will you report at such a detailed level? The best answer lies in technological tools.
Marketing automation is no longer a luxury for large companies, but a necessity for brands of all sizes. While using Excel to cross-reference data and modify matrices will always be necessary, the amount of manual work you and your agency do when preparing reports should be decreasing. Why?
Basically because you have more strategic tasks to perform and your agency will undoubtedly add more value if you move from “handicraft” marketing to market intelligence and automation.
Not only will you be more effective if you manage to make this leap, but your organization will better perceive the importance of your marketing strategy within the global objectives if you are able to provide all the current and historical, specific and contrasted data to demonstrate it.
