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It tells you the number of uncompleted SMS

Posted: Tue Dec 17, 2024 4:46 am
by pappu693
Another indicator to analyze: delivery speed . You will know how many seconds it takes for your SMS to be received on your contacts' smartphones.

The opening rate

It corresponds to the proportion of messages delivered and actually opened by recipients. Several factors affect the opening rate, such as frequency, day and time of sending or the relevance of the SMS.

Click-through rate for SMS campaigns with embedded links

It gives you an idea of ​​the proportion of recipients interested in your promotion, offer, event, etc. With some bulk SMS sending software , you will also know:

How many contacts clicked on the links on your landing page?
Which recipients scratched the photo or image in your Scratch SMS?
What proportion of your contacts shook their phone to find out what was hidden in their shaken SMS?
To maximize your click-through rate , make sure to mention your brand name within your messages. This will help you avoid creating distrust in your readers.

The conversion rate

Reveal the number of contacts who have taken the vp design officers email lists expected action. This could be using a promo code at checkout, downloading a white paper, or requesting a quote.

The bounce rate

It can be a temporary error like a network problem or a permanent problem like an incorrect number .

The unsubscribe or opt-out rate

Measure the evolution (positive or negative) of your number of subscribers, after the SMS campaign.

The unsubscribe or opt-out rate

Determine the number of contacts lost during your SMS marketing campaigns. The lower the unsubscribe rate, the better the result. If the number of unsubscribes is significant, analyze the causes and find solutions to improve the problems detected.

The cost per customer

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It is calculated by dividing the cost per SMS sent by the conversion rate.

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