Make friends with other webmasters in real life.
Posted: Tue Dec 17, 2024 4:45 am
If you have an interesting opinion to share and can express it clearly and persuasively in an op-ed, you could have the opportunity to reach many people, gain recognition for yourself and your organization, and earn authoritative backlinks to your website. I find that the most effective op-eds have a single point, adopt the author's personal voice, and then offer specific recommendations.
Once you write the article, look for online versions of newspaper and industry magazine publications to gain an extremely valuable inbound link.
23. Partner with companies in complementary industries.
It's common practice for corporate channel partners to link to each other's great content, because they have a vested interest in each other's success.
You might consider evaluating how much traffic a partner can drive to your website skype database by looking at their overall web presence on Alexa and SimilarWeb. These sites can help give you a rough idea of the traffic, bounce rates, keywords, and sources people are using to find that site, as well as the next action they take after visiting it.
24. Do some co-marketing.
You can also go a step further and create co-marketing partnerships. This means partnering with another company to promote a piece of content or product and then sharing the results of that promotion. When you leverage a partner’s relationship and reach, you’ll get more links and more buzz with less work.
Effective co-marketing doesn’t have to be complicated or expensive, either. You can reach out to a similarly sized brand in another space and pitch them the project. You can start with something as simple as a few tweets, then build your way up to creating marketing collateral.
25. Ask for reviews.
You can ask users of your product and industry experts or analysts to review new features you are implementing, for example. Not only will you receive an inbound link, but you will also get great feedback and strengthen your relationship with those you asked to write reviews.
Strengthening your relationship with other webmasters will open the door to relevant inbound link requests when future opportunities arise and make it more likely that those requests won’t be ignored.
Networking is an unparalleled skill. The wider and more open your network, the more opportunities could be unlocked that you didn’t even know existed.
27. Find and monitor mentions of your brand.
Reach out to webmasters to turn those mentions into inbound links, but only when it’s justified, like when they cite data from you, for example. This is a tactic called “link reclamation.”
Monitor brand mentions by setting up alerts using tools like Mention or BuzzSumo and adding keywords related to your brand or products. Just be sure to exclude any mentions of your own website within the alert, which you can do in the settings of these tools.
28. Identify broken links through site crawling tools.
Just like in the previous step, some webmasters may link to your site, but they use old or broken links. This is natural as you change and update your website over time. However, these inbound links are still valuable and can be updated.
Use tools like Dead Link Checker, Link Juice Recovery Tool, and Screaming Frog to find broken links on other websites. Then, using the template above as inspiration, reach out to webmasters with a correct link as a replacement.
Once you write the article, look for online versions of newspaper and industry magazine publications to gain an extremely valuable inbound link.
23. Partner with companies in complementary industries.
It's common practice for corporate channel partners to link to each other's great content, because they have a vested interest in each other's success.
You might consider evaluating how much traffic a partner can drive to your website skype database by looking at their overall web presence on Alexa and SimilarWeb. These sites can help give you a rough idea of the traffic, bounce rates, keywords, and sources people are using to find that site, as well as the next action they take after visiting it.
24. Do some co-marketing.
You can also go a step further and create co-marketing partnerships. This means partnering with another company to promote a piece of content or product and then sharing the results of that promotion. When you leverage a partner’s relationship and reach, you’ll get more links and more buzz with less work.
Effective co-marketing doesn’t have to be complicated or expensive, either. You can reach out to a similarly sized brand in another space and pitch them the project. You can start with something as simple as a few tweets, then build your way up to creating marketing collateral.
25. Ask for reviews.
You can ask users of your product and industry experts or analysts to review new features you are implementing, for example. Not only will you receive an inbound link, but you will also get great feedback and strengthen your relationship with those you asked to write reviews.
Strengthening your relationship with other webmasters will open the door to relevant inbound link requests when future opportunities arise and make it more likely that those requests won’t be ignored.
Networking is an unparalleled skill. The wider and more open your network, the more opportunities could be unlocked that you didn’t even know existed.
27. Find and monitor mentions of your brand.
Reach out to webmasters to turn those mentions into inbound links, but only when it’s justified, like when they cite data from you, for example. This is a tactic called “link reclamation.”
Monitor brand mentions by setting up alerts using tools like Mention or BuzzSumo and adding keywords related to your brand or products. Just be sure to exclude any mentions of your own website within the alert, which you can do in the settings of these tools.
28. Identify broken links through site crawling tools.
Just like in the previous step, some webmasters may link to your site, but they use old or broken links. This is natural as you change and update your website over time. However, these inbound links are still valuable and can be updated.
Use tools like Dead Link Checker, Link Juice Recovery Tool, and Screaming Frog to find broken links on other websites. Then, using the template above as inspiration, reach out to webmasters with a correct link as a replacement.