Copywriting is the most underrated skill that can impact your business.
Posted: Tue Dec 17, 2024 4:35 am
Copywriting is the most underrated skill in the marketing chain, but it actually drives sales more than anything else, especially when you think about brand recall and attracting new customers.
Think of copywriting as the messaging that fuels your entire business. It’s the work that helps connect your business with its audience. Strong copy can help build the foundation of your brand and is the secret cell phone number list ingredient to a sales strategy that works. Copywriting is an under-appreciated aspect of marketing , and it’s one of the biggest mistakes companies make when promoting their products and services.
Good copy allows you to communicate directly with your customer and also helps you connect with your audience as a whole.
Every message you send to your audience is an opportunity to communicate with them - from email to text messages on instant messaging apps, informational brochures, targeted advertising , information on your website, promotional videos and more.
By definition, copywriting is written with the sole purpose of conversion. Good copy gets people to take action. Whether that’s trying out a new product, clicking through to check out your e-commerce site updates, making a purchase, watching your latest video, or signing up for your newsletter, it takes good copy.
While the goal of marketing copy is to convert a sale, good copy does not directly ask the customer to make a purchase. The best copy tells a story, creates an emotional connection with your audience, and builds your brand image while subtly motivating your audience to trust your company and invest in your product or service.
If you can create good copy that tells a story while simultaneously convincing your audience of the need for your product or service, the only limit to your business growth may be the physical size of the market and your own manufacturing capacity.
Think of copywriting as the messaging that fuels your entire business. It’s the work that helps connect your business with its audience. Strong copy can help build the foundation of your brand and is the secret cell phone number list ingredient to a sales strategy that works. Copywriting is an under-appreciated aspect of marketing , and it’s one of the biggest mistakes companies make when promoting their products and services.
Good copy allows you to communicate directly with your customer and also helps you connect with your audience as a whole.
Every message you send to your audience is an opportunity to communicate with them - from email to text messages on instant messaging apps, informational brochures, targeted advertising , information on your website, promotional videos and more.
By definition, copywriting is written with the sole purpose of conversion. Good copy gets people to take action. Whether that’s trying out a new product, clicking through to check out your e-commerce site updates, making a purchase, watching your latest video, or signing up for your newsletter, it takes good copy.
While the goal of marketing copy is to convert a sale, good copy does not directly ask the customer to make a purchase. The best copy tells a story, creates an emotional connection with your audience, and builds your brand image while subtly motivating your audience to trust your company and invest in your product or service.
If you can create good copy that tells a story while simultaneously convincing your audience of the need for your product or service, the only limit to your business growth may be the physical size of the market and your own manufacturing capacity.