The Ultimate Guide to Collecting and Using Reviews
Posted: Tue Dec 03, 2024 9:09 am
Have you ever wondered how other companies get so many reviews?
I'll tell you a secret. They ask their customers. 72% of people who were asked to write a review did so.
If you think that online reviews are only important for online stores and B2C companies in general, you are very wrong. 92.4% of B2B customers are more likely to buy a product or service after reading a review.
Do b2b reviews work?
We all claim to be the best at what we do, but potential customers jamaica phone number list want to go beyond our brand image and ask others if we can be trusted.
Building trust is just as important (if not more so) in a B2B context as it is for B2C companies. How do you build trust in an increasingly online world, where you may not even meet your customers face-to-face like you used to?
By reading this article, you will learn:
How online reviews affect purchasing decisions in B2C and B2B sectors
What type of review collection would work for you?
How to get (more) online customer reviews and video reviews
How to use existing and new reviews
How to Turn Your Collected Reviews Into a Lead Generating Machine
Why reviews can make or break your business
Let's review how B2B and B2C customers typically make decisions between products or services.
Think about the last time you wanted to buy a new phone (or any other product or service). You've been loyal to the same brand for a few years, but you're wondering if a new model from another brand wouldn't be better.
research stage of sales funnel
The typical consumer looks online to:
Compare different options and their key features
compare prices
read what other users say (i.e. social proof )
After that initial search, you'll likely ask friends, family, and colleagues about their user experience of the top two options.
There are many factors that go into a purchasing decision (price, look, whether you're happy with the current brand or not), but one of the most important factors is what other people you identify with think about the product .
Especially for expensive investments, people tend to look for authentic reviews on various channels. Youtube, TikTok, and Reddit are full of unpaid consumer reviews, and they are the ones we trust the most.
By incorporating this level of authenticity into your own reviews and marketing, you'll create a positive buzz around your brand.
B2B, B2C, corporate, local business: Every business needs online reviews
Even a big international brand like Philips has realized the potential of having customer reviews as part of its online presence.
“At Philips, we have gotten closer to the consumer by using user-generated content. We see higher conversion when we include it in the consumer journey. We see a 180% increase in the buy button and an increase in organic searches, and we receive a lot of feedback from customers with their reviews of our products.”
Valerie Goncalves, Global Lead, Ratings & Reviews and UGC
Goncalves mentions three important factors that occur when requesting and publishing customer reviews:
Significant increase in the buy button
Increase in organic search results
Obtaining customer feedback
Although Philips is an international company, the same principles apply to small businesses.
If you're still not convinced that you need a review system, check out the list below and think again.
9 Reasons Why Online Reviews Are Relevant in 2022
All of the reasons below are relevant to both B2B and B2C businesses. Read this list carefully if your company sells software, as reviews play an essential role in buyers’ decision making in your niche.
Let’s start with the most important thing: how having customer reviews affects your sales.
I'll tell you a secret. They ask their customers. 72% of people who were asked to write a review did so.
If you think that online reviews are only important for online stores and B2C companies in general, you are very wrong. 92.4% of B2B customers are more likely to buy a product or service after reading a review.
Do b2b reviews work?
We all claim to be the best at what we do, but potential customers jamaica phone number list want to go beyond our brand image and ask others if we can be trusted.
Building trust is just as important (if not more so) in a B2B context as it is for B2C companies. How do you build trust in an increasingly online world, where you may not even meet your customers face-to-face like you used to?
By reading this article, you will learn:
How online reviews affect purchasing decisions in B2C and B2B sectors
What type of review collection would work for you?
How to get (more) online customer reviews and video reviews
How to use existing and new reviews
How to Turn Your Collected Reviews Into a Lead Generating Machine
Why reviews can make or break your business
Let's review how B2B and B2C customers typically make decisions between products or services.
Think about the last time you wanted to buy a new phone (or any other product or service). You've been loyal to the same brand for a few years, but you're wondering if a new model from another brand wouldn't be better.
research stage of sales funnel
The typical consumer looks online to:
Compare different options and their key features
compare prices
read what other users say (i.e. social proof )
After that initial search, you'll likely ask friends, family, and colleagues about their user experience of the top two options.
There are many factors that go into a purchasing decision (price, look, whether you're happy with the current brand or not), but one of the most important factors is what other people you identify with think about the product .
Especially for expensive investments, people tend to look for authentic reviews on various channels. Youtube, TikTok, and Reddit are full of unpaid consumer reviews, and they are the ones we trust the most.
By incorporating this level of authenticity into your own reviews and marketing, you'll create a positive buzz around your brand.
B2B, B2C, corporate, local business: Every business needs online reviews
Even a big international brand like Philips has realized the potential of having customer reviews as part of its online presence.
“At Philips, we have gotten closer to the consumer by using user-generated content. We see higher conversion when we include it in the consumer journey. We see a 180% increase in the buy button and an increase in organic searches, and we receive a lot of feedback from customers with their reviews of our products.”
Valerie Goncalves, Global Lead, Ratings & Reviews and UGC
Goncalves mentions three important factors that occur when requesting and publishing customer reviews:
Significant increase in the buy button
Increase in organic search results
Obtaining customer feedback
Although Philips is an international company, the same principles apply to small businesses.
If you're still not convinced that you need a review system, check out the list below and think again.
9 Reasons Why Online Reviews Are Relevant in 2022
All of the reasons below are relevant to both B2B and B2C businesses. Read this list carefully if your company sells software, as reviews play an essential role in buyers’ decision making in your niche.
Let’s start with the most important thing: how having customer reviews affects your sales.