Find brand mentions without links
Posted: Tue Dec 17, 2024 4:04 am
Many companies get mentioned in the press from time to time, some naturally, others thanks to the efforts of the PR team.
It’s not uncommon for this coverage to be unlinked and just a brand mention, but often you can turn it into a link with minimal effort – after all, the hard work of getting the coverage has already been done.
You can find mentions of your brand using the germany number for whatsapp Brand Monitoring tool and receive notifications whenever someone mentions you but hasn't linked to your site.
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At this point, you can send an email to the person who mentioned you and ask them to add a link , making sure to demonstrate how the link adds value to their readers – this will help make their decision easier.
You won't always get a link inserted, but with minimal effort, the ones you do get with this tactic will be worth it.
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Replicate competitors' backlinks
This tactic involves adopting and replicating the same link building strategy as your competitors who are doing well in earning links. We’ve published an in-depth guide to reverse engineering your competitors’ backlinks , but we’ll stick to the basics here.
Go to the Backlink Gap tool and enter your domain and at least one competing domain.
In the example below, you will see arrows indicating the number of backlinks from competitor sites that you are not receiving backlinks from. Click on the arrow to find specific sites.
If you find opportunities to pursue, click the blue “Start Contacting” button to add your discoveries to the Link Building tool.
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If you can analyze what a competitor is doing well with their link building strategy, then you can use that strategy to your advantage. You can also improve their strategy by taking advantage of missed opportunities to acquire backlinks.
Observing your competitors’ strategies can also help you discover how similar content to yours performs in your niche.
It’s not uncommon for this coverage to be unlinked and just a brand mention, but often you can turn it into a link with minimal effort – after all, the hard work of getting the coverage has already been done.
You can find mentions of your brand using the germany number for whatsapp Brand Monitoring tool and receive notifications whenever someone mentions you but hasn't linked to your site.
img-semblog
At this point, you can send an email to the person who mentioned you and ask them to add a link , making sure to demonstrate how the link adds value to their readers – this will help make their decision easier.
You won't always get a link inserted, but with minimal effort, the ones you do get with this tactic will be worth it.
Youtube video thumbnail
Replicate competitors' backlinks
This tactic involves adopting and replicating the same link building strategy as your competitors who are doing well in earning links. We’ve published an in-depth guide to reverse engineering your competitors’ backlinks , but we’ll stick to the basics here.
Go to the Backlink Gap tool and enter your domain and at least one competing domain.
In the example below, you will see arrows indicating the number of backlinks from competitor sites that you are not receiving backlinks from. Click on the arrow to find specific sites.
If you find opportunities to pursue, click the blue “Start Contacting” button to add your discoveries to the Link Building tool.
img-semblog
If you can analyze what a competitor is doing well with their link building strategy, then you can use that strategy to your advantage. You can also improve their strategy by taking advantage of missed opportunities to acquire backlinks.
Observing your competitors’ strategies can also help you discover how similar content to yours performs in your niche.