Facebook Lead Ads is here to make forms easier for people. It's an advertising product that allows you to capture subscribers without leaving the Facebook ad itself.
The main purpose of this tool is to allow your potential customers to c level contact list register to learn more about your company and the product you offer.
When customers click on the ad, they see a pre-filled form with the information they share with Facebook such as:
Name
Phone number
This form has the advantage of being perfectly visible on mobile devices, and is designed to require as little typing as possible. This way, customers get in touch with you more quickly and you have the exact and practical information to contact them immediately. Facebook Lead Ads allows you to:
Create subscription forms from the Facebook ad itself.
With one click, all the fields you are interested in obtaining are automatically filled in.
You can download the data in a .csv file to upload to your own email marketing tool.
The best feature of this tool is that the email addresses you collect are personal , being the same ones that users use to register on Facebook.
You just have to accept the Privacy Conditions that Facebook indicates regarding the personal data of users and comply with the legal and transparent use of this information. This policy determines that no advertiser can share or sell this information, and establishes certain limits on what they can ask.
Below, I'll explain how to use Facebook Lead Ads so you can get the most out of this tool and increase the effectiveness of your campaigns:
Create a campaign.
You must go to the Power Editor, which is a free Google Chrome plugin for creating advertising campaigns and other content. It does not require any installation. To use it, you only need to have Google Chrome installed and enter this address in a window of this browser: http://www.facebook.com/powereditor
Once inside, go to: Create Campaign
In type of purchase, you choose: Auction
In objective, you select: Generate leads
create-a-campaign.png
Next, you will find the Ad Set level and here you create a new ad set, and the name that the ad will have.
create-a-campaign2.png
