As for remarketing, the smartest choice is to do it on less expensive platforms such as Google Display or Facebook, since the traffic has already been profiled in the first instance thanks to LinkedIn.
You can also create a remarketing campaign by uploading your customer list to Google Ads. This way, the tool examines the segments that the names in the list fall into and finds new audiences to expand the targeting you are already using.
Finally, another way to create an effective remarketing campaign is through Lead Champion discover : the latest feature released allows you to create a remarketing campaign starting from the companies that visit the site, thus creating effective and targeted campaigns.
4. Test outside your comfort zone
No platform is perfect when it comes to targeting.
Even platforms like LinkedIn, where in theory everything is scrupulously ghana phone number library measured, can sometimes give less than perfect results. For example, you can insert any number of users in companies with over 100 employees and end up with contacts from companies with 2-10 employees.
There will always be some weaknesses: the platform may not have the targeting options to support the group you choose, and for this reason you will need to expand your target audience to try to reach the right people.
Stepping out of your comfort zone allows you to feel out your audience and really understand how targeted yours is. However, this should not push you beyond your buyer persona. You should simply go just beyond the boundary line, to be sure that it is exactly the right line for your business.
Start by using your targeting options more “broadly” and gradually narrow them down until you find the perfect target.
5. Boost your lookalike audience
Lookalikes are the B2B marketer’s best friend.
These audience segments allow advertisers to upload source audiences for the platform.
Google, Facebook, and LinkedIn create a “persona” from the characteristics of the group of users in the list and will find other people who behave similarly on the platform. In essence, they look like the audience you gave them.
