It is certainly satisfying for both us and them to asia cell phone number list work together. Why? Because we achieve results .
Engineers want simple solutions to problems and a return on investment . Period. Rhetorical flourishes, useless embellishments and inefficient processes are outside their equations. That's why they distrust marketing and communication and hardly see them as "necessary evils."
In recent years, we've seen that many B2B managers and directors are frustrated with marketing, as they see it as something that will supposedly grow their company and attract more customers. They often spend valuable time and scarce resources on one-off activities such as trade shows and Google advertising .
But the effort is not usually rewarded with an increase in sales, a consistent flow of leads, or an impact on key audiences. And that's where frustration comes in, when year after year of doing the same thing, objectives are still not achieved. When there are changes of direction without a clear destination, it's easy to feel a sense of failure due to the lack of results.
