Use keyword research to find opportunities
Posted: Tue Dec 17, 2024 3:06 am
The first thing you should do is do keyword research. This is the process of finding keywords that you think your audience would use when searching on Google.
The ultimate goal is to bring your target audience to your website by producing content that targets those keywords.
For example, let's say your business sells pet free korean number for whatsapp food online.
Keyword research will help you find terms you can (and should) use in your content. Like "freeze dried dog food" and "organic cat food."
But how does the keyword research process work?
Here's how to deal with it.
Create a list of keywords and conduct research
The first step in choosing keywords to target is to create a starting keyword list. This is a broad list of search terms that relate to your business.
To start coming up with ideas for your starting keywords, ask yourself the following questions:
What are the products and services we offer? And which ones do we want to promote the most?
What are the high-level keywords that people might type into Google to find our products or services?
Will users be watching across the country? Or just in a specific region, state, or city?
Once you have found your ideas, choose one to start your search in Semrush’s Keyword Magic tool .
Simply enter the keyword into the tool's search bar and click " Search ".
"pet food" entered into Keyword Magic Tool search bar
The next screen will show you a list of related keywords along with their search volume (the average number of monthly searches for a keyword), Keyword Difficulty (a metric on a scale of 100 that measures how difficult it is to rank in the top 10 results for a given keyword), and more.
The ultimate goal is to bring your target audience to your website by producing content that targets those keywords.
For example, let's say your business sells pet free korean number for whatsapp food online.
Keyword research will help you find terms you can (and should) use in your content. Like "freeze dried dog food" and "organic cat food."
But how does the keyword research process work?
Here's how to deal with it.
Create a list of keywords and conduct research
The first step in choosing keywords to target is to create a starting keyword list. This is a broad list of search terms that relate to your business.
To start coming up with ideas for your starting keywords, ask yourself the following questions:
What are the products and services we offer? And which ones do we want to promote the most?
What are the high-level keywords that people might type into Google to find our products or services?
Will users be watching across the country? Or just in a specific region, state, or city?
Once you have found your ideas, choose one to start your search in Semrush’s Keyword Magic tool .
Simply enter the keyword into the tool's search bar and click " Search ".
"pet food" entered into Keyword Magic Tool search bar
The next screen will show you a list of related keywords along with their search volume (the average number of monthly searches for a keyword), Keyword Difficulty (a metric on a scale of 100 that measures how difficult it is to rank in the top 10 results for a given keyword), and more.