This process, which has been taking place for some time, has had a decisive impact on the development of society and the market, as occurred during the Industrial Revolution.
In this article, we will point out 10 trends that will transform communication in the digital environment and whose effects are already being felt. Check it out!
How to strengthen the company's digital communication?
The advantages of digital communication are many, including lower costs for marketing campaigns — which are generally very high when using only traditional advertising resources, such as television, radio, billboards and printed newspapers.
There is also informal advertising, done by word of mouth by consumers, which usually yields good results, especially in smaller cities.
In any case, digital communication is a highly valuable tool for those vp media email lists who want to reach a wider audience without spending a fortune. For this reason, it is worth investing in strengthening this type of communication.
One of the tips for consolidating your company's digital marketing is to publish good quality content, using different resources, such as texts, images and videos on blogs, websites and different social networks.
Interacting on social media is one of the best ways to strengthen your company's communication with its audience. It helps to develop networking, with the possibility of finding not only new clients, but other professionals in the field, investors and various suppliers. Social media marketing offers a variety of possibilities.
When using this communication technique, it is important to put yourself in the shoes of the people you intend to reach, as this will help you identify their consumption habits, needs and preferences.
To improve marketing in all its aspects, it is necessary to develop a strategic plan that takes into account digital communication trends. This is what we will see below.
Digital Marketing Trends
In this first part, we will analyze the general trends in digital marketing. One of them — which is becoming increasingly consolidated — is e-commerce. In fact, the integration between physical and online stores is a strategy that has begun to be applied by several large companies, such as Amazon and Magazine Luiza.
E-commerce helps promote brands on a large scale, even abroad. For those who have stores in both physical and virtual environments, the latter can even serve to encourage purchases in the former. Many people use e-commerce as a kind of reference catalog, later purchasing products at the physical point of sale in their city.
When making purchases directly from the online store, payment can be made in different ways. It is worth remembering that money transfers between accounts (whether checking or savings) and payment of bills and invoices can be made through internet banking.
Another trend that can be seen is that small and medium-sized companies are moving towards the definitive adoption of digital marketing. Although many are still unaware of the real importance of the digital environment for marketing campaigns, they are already using it in their advertising.
Inbound marketing and content marketing come together to reach more internet users and guide them towards an effective purchasing process.
In general, using inbound marketing is cheaper than investing in conventional paid media . Its main objectives are to attract customers to your base and build loyalty, thus increasing sales possibilities.
SEO has been adapting to technological innovations and consumer habits. Likewise, the trend of sponsored links has been growing. The expansion of Google AdWords and Facebook Ads is proof of this. The inclusion of new entrepreneurs who advertise in digital media favors the growth of the Cost Per Click (CPC) on each ad .
Digital influencers, in turn, wield increasing power in the digital environment. And who are they? They are people, characters and brands that become popular on social networks, such as YouTube and Facebook, and influence, among other things, people's purchasing decisions.
Thus, a soap opera actor or a Hollywood artist can be a digital influencer. But it can also be a very popular blogger, a child who posts recurring videos on YouTube, or any person (individual or legal entity) who uses digital channels to spread their ideas and manages to attract a large following.
A character can also be a digital influencer, like Monica, Chico Bento, an avatar, a virtual pet, and so on.
Another trend in digital marketing is the need for greater training for professionals in the field. They must assimilate new knowledge, apply modern techniques and learn about the latest technologies, so that their work is even more qualified.
10 technology trends influencing marketing
In this topic, we will analyze the trends of a specifically technological nature that are influencing digital marketing. Let's take a look at them:
1. Internet of Things
The Internet of Things (IoT) is a technology that involves the direct connection of various devices to the internet. This is the case with smartphones and smartwatches, for example.
This connectivity enables exponential data growth as these devices are continually collecting information, connecting with other devices, and sharing data.
But the Internet of Things proposal goes beyond cell phones. In the future, practically all devices will be integrated with the internet, including household appliances. By 2020, it is estimated that 250 million cars will be connected to the internet .
