Even better is when the politician prepares a team responsible for PR actions during a crisis. Having experts in such a team increases the chances of the politician’s reputation remaining unharmed, even during times of big trouble.
7) Use social media
In today’s political world, social media is canada mobile number list a necessity. It is crucial for a politician’s image to keep in touch with electors, providing critical updates, and exchange their opinions with others.
However, they should remember to consult any actions with advisors and PR managers, otherwise, ill-considered words can potentially cause a catastrophe. What’s even more challenging, is that damage caused by actions on the Internet can easily grow to take on a massive scale.
Read 5 Political PR Challenges and How to Handle Them
8) Create compelling content
Social media is a representative part of a politician’s work. If you want to bring people closer to a politician, their account should also have more personal content – e.g. their evening jogs or their precious animals. In opening up a politician’s private life, followers will be more willing to watch the account, and the politician will be able to show a more human side.