How Reputation Management Helps Business. Cases
Posted: Sun Dec 15, 2024 10:36 am
A major online educational platform was losing customers due to bad reviews.
Launched a campaign: students wrote positive reviews about the platform and received bonuses for it. Over 12 months, the campaign was supported by 1,000 students, more than 500 of whom left reviews.
In summary :
The platform's rating on major review sites has increased from 2.9 to 3.9 stars ;
The number of platform service cancellations due to negative reviews has decreased by 60% .
Case 2. Protection from reputational crises .
A product from a major hygiene product manufacturer was telemarketing sms phone number data featured on the Roskontrol portal as allegedly containing toxins. Although Roskontrol is a private organization, it is often confused with a state organization because of its name. The media picked up the information from the portal, and a wave of negativity arose.
We immediately began working on a refutation. We took the results of the manufacturer's extensive tests confirming the safety of the product and, together with lawyers, contacted the media with a request to remove or correct the inaccurate information. In order not to miss anything, we connected monitoring and tracked mentions in real time.
As a result, in the first 12 days, out of 161 negative articles, we managed to:
45 delete;
53 correct;
4 supplement with refutations from publications;
59 (articles with limited coverage) - transferred to lawyers for further work.
A positive online reputation is important for any business.
Regardless of its size.
It helps to attract new clients, build trusting relationships with the audience, prevent and overcome crises.
And if complex ORM is best left to specialists, then even a small local business can perform some actions on online reputation management independently. For example, respond to customer reviews and comments on social networks.
Launched a campaign: students wrote positive reviews about the platform and received bonuses for it. Over 12 months, the campaign was supported by 1,000 students, more than 500 of whom left reviews.
In summary :
The platform's rating on major review sites has increased from 2.9 to 3.9 stars ;
The number of platform service cancellations due to negative reviews has decreased by 60% .
Case 2. Protection from reputational crises .
A product from a major hygiene product manufacturer was telemarketing sms phone number data featured on the Roskontrol portal as allegedly containing toxins. Although Roskontrol is a private organization, it is often confused with a state organization because of its name. The media picked up the information from the portal, and a wave of negativity arose.
We immediately began working on a refutation. We took the results of the manufacturer's extensive tests confirming the safety of the product and, together with lawyers, contacted the media with a request to remove or correct the inaccurate information. In order not to miss anything, we connected monitoring and tracked mentions in real time.
As a result, in the first 12 days, out of 161 negative articles, we managed to:
45 delete;
53 correct;
4 supplement with refutations from publications;
59 (articles with limited coverage) - transferred to lawyers for further work.
A positive online reputation is important for any business.
Regardless of its size.
It helps to attract new clients, build trusting relationships with the audience, prevent and overcome crises.
And if complex ORM is best left to specialists, then even a small local business can perform some actions on online reputation management independently. For example, respond to customer reviews and comments on social networks.