For reviews and ratings, sites like G2 and Trustpilot provide useful information about customer experience and satisfaction compared to your company and your competitors.
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Keep in mind user motivation . Customers often db center whatsapp number write reviews when they are extremely dissatisfied with a product, so this data may be skewed in that direction.
Observational research
Observational research involves watching people in your target audience interact with your products. The way they react, ask questions, get stuck in an obstacle, and other ways they respond can provide you with useful information on how to improve your products/services.
For example, you could invite participants into your office to observe them as they navigate your website, purchase a product through your online store, or interact with a physical product. You might notice that they get lost, enjoy something in particular, or become frustrated at some point. This data gives you ideas for improvement.
Market Segmentation and Demographics
Market segmentation is the process of dividing your audience into groups based on demographic information, such as age, gender, or location. Observing the interests, wants, and preferences of your target market allows you to better understand how to meet your audience's needs and ensure that your marketing efforts are having an impact.
You can use Semrush's Market Explorer tool to uncover demographics for any audience in your market. This report describes the gender split and their age for domains in the same market as Nike.
