1- Analyze your subscribers' behavior during the holidays
Before establishing any type of strategy, it is very important to analyze the behavior of your subscribers during the holidays. Seeing how they have nigeria business email list reacted to the emails sent will help you know how to act during the holiday period next year and how the first emails in September should be sent. Analyze the Open Rate , Clicks , Conversions , and even Unsubscribes and New Registrations .
2- Clean and/or reactivate the database
The beginning of the new business year is a good time to organize and clean our database . To achieve a higher quality database, we should reactivate those users who never open our emails and who are therefore inactive. These users feed off our reputation and negatively affect it. However, we cannot forget those email addresses that are invalid and cause a high bounce rate , which again affects our reputation and the deliverability of our emails.
To do this database renewal, we recommend reading these two posts:
How to resurrect a database
How to clean our database of invalid emails
3- Reward subscribers who have made a purchase during the holidays
As the title indicates, reward those users who have made a purchase during the holidays. No, an automated post-purchase email will not do. It must be a thank you message that includes some kind of discount , offer or special reward. With this we will achieve customer loyalty and, why not, achieve another conversion.
4- Send a welcome offer to new subscribers
We're sure that during this summer period that we're leaving behind, new users have joined our database. We know that they may have already received a welcome email with some kind of offer. But considering the time of year, why not send it again? Remind the user that they have a discount for being a new subscriber.
5- We can’t forget about the “Back to…” emails.
Empathize with your subscribers, they will probably be in the same situation as you, the hard return after the holidays and summer. There are many brands that start the first mailings of the month of September with subjects like this.
