How much are you going to pay for each client?
First things first: money. An affiliate program russian number for whatsapp isn't limited to paying a static commission for each customer--you can come up with any compensation structure imaginable.
Some companies pay a fixed commission
Others pay a fixed percentage of the sale
Others pay for the type of product the customer has purchased.
Others use complicated formulas or invent a point system.
In addition, you can add a progressive commission system to all this . That is, the more clients an affiliate brings you in a month, the more you will pay them.
This is what is known as volume commissions. If an affiliate reaches a sales target, then they are rewarded with an additional commission. This can be a fixed amount, or an extra for each customer generated.
Volume commissions are a way to incentivize your affiliates' efforts, since the more they generate, the more commissions they will receive in proportion to their results.
If your company offers products on a recurring basis, the duration of a commission must also be defined.
For example, imagine you have a subscription-based business. For example, like the online marketing software Dinorank. In this case, your customers have to pay month by month to continue enjoying the service.
If an affiliate brings in customers, will that commission be recurring? Or will you pay a limited amount for a period of time?
For recurring services, there are many ways to approach commission payments:
Recurring commission as long as the client remains active
Commission for a limited time, such as the first year
Fixed and sole commission
Here, it all depends on the incentives you want to give your affiliates. If whether a customer stays with you depends on the relationship with the affiliate, it may be advisable to maintain recurring commissions.
This happens a lot, for example, if your affiliates act as sales agents and take care of your customers.
On the other hand, if your affiliate program is geared towards simply gaining market share, you may want to consider capping commissions. Just remember to look out for both your customers and your affiliates.
Reducing commissions makes an affiliate think twice before bringing in more customers.
