This involves having constant communication with your prospects, both directly and indirectly. For example:
Through direct contact with a sales agent
Using online messaging, such as WhatsApp or email marketing
In general, lead nurturing represents the use of your communication russian ka whatsapp number tools to persuade your prospects. This process can be longer or shorter, depending on the product you are offering.
Now that you know what lead generation is, let's take a look at some practical examples that you can implement in your company.
Each of these strategies may work better or worse, depending on the type of business you run. Above all, the important thing is to test each strategy and make adjustments until you see what works.
Strategy #1: Capture forms
One of the most basic ways to capture leads is by doing inbound marketing . That is, capturing as many visitors to your website as possible, obtaining their data and then introducing them into the sales process.
You only need to visit some websites to find this type of form everywhere. You will see them as a pop-up (an opt-in form), on the contact page, or even when subscribing to any newsletter.
Lead capture forms are used extensively in digital marketing, and come in many different forms and applications. Here are some examples:
Subscription to a newsletter
Contact pages
Comparators and search engines
Surveys
Online quotes
Generating leads with a capture form
The general idea behind a lead capture form is pretty simple: you post a form on your website or at a specific URL, and then send as many visitors to that page as possible.
When a person fills out this form, the idea is that they leave their contact information so that you can establish communication with them.
You can set up lead capture forms with marketing software, such as Vendomia, which allows you to customize them and create an automated lead generation process.
An example of this is Wondergy, which allows a visitor to send their data and their electricity bill to offer a lower rate, free of charge.
