Office Data

collective activity that began to develop thanks to the victory over fascism, the first space achievements, and the development of sports;
desire to start a family early;
active career development;
optimism;
decisiveness in action;
ambition
X's (Generation X)

1965–1980

transition from collectivism to individualism;
willingness germany business email list to change;
interest in equality;
informal views;
technical literacy;
divorce boom;
unspoiled;
independence
Millennials, or millennials (Generation Y)

1981–1996



self-expression as a consequence of the flourishing of esoteric movements, subcultures and the influence of religion;
rapid adoption of changes;
sociability as a result of progress in the field of communications;
weakening of social ties;
love for holidays and large-scale festivals due to the music boom;
desire to learn throughout life;
care for the environment;
independence
Zillennials, or Zoomers (Generation Z)

1997–2012

tolerance;
desire to start earning money early and separate from family;
frequent depression;