Collaboration: from island to ecosystem
Posted: Sun Dec 15, 2024 9:24 am
Campaigns: from launches to integrated campaigns
When you evaluate, you have to be critical. Now that we have arrived in 2031, I look at everything that has happened from a distance. Perhaps our 'launch fetish' has been the biggest problem. If you shouted the word 'campaign!', our colleagues were eager to get started. Everyone would come up with a cool concept together and launch it with a bang. And that's how we actually did it with every campaign. Thinking, launching, optimizing a bit and finally rocking.
Also read: “The future of work is remote, with proactive managers”
Looking back on it now, it was actually just tunnel vision. If we had approached campaigns from a more integrated approach and kept more balance between short-term and long-term results, clients would have stayed with us.
campaign with megaphone
10 years ago we were the ' go to guys '. When it came to cool online marketing campaigns, you had to go to our agency. Our knowledge and people, that was our capital. The fact that we were full service helped us to catch 'big fish' and score the corresponding contracts.
'Everything under one roof' was our motto: that made customers happy.
Until the market started asking for a different mix of specialisms. The demand for transformative capacity became greater. And we did not have enough of that capacity in our DNA. If only we had invested more in collaborations with partners and focused on working from an ecosystem. Instead of clinging to our ivory tower. If only we had invested more in internal entrepreneurship and innovation. Then the flag would have been hanging very differently now.
Business model: from hourly billing to cryptocurrency
The biggest brain teaser of the past 10 years was that most agencies continued to work on an hourly basis. Retainers, point based pricing, value based pricing .
The bottom line was that you could give the method of qatar telegram data remuneration a different name, but internally we still managed on billable hours. Because that was the only way to manage utilization rate and the planning and hiring of resources.
Now, in 2031, I realize that we should have innovated our business model earlier. I see successful competitors around me working from ecosystems that are decentralized with cryptocurrencies on the blockchain. In this way, value addition does not stop after clocking out, but the added value works in multiple directions.
If only we had actively created space to think about how we could innovate our business model before it was too late.
What will your agency look like in 10 years?
The above thought experiment uses the ' Postmortem Mindtrick '. By placing yourself in a different mental thought and letting your thoughts run free, you can sometimes gain different insights that can improve the quality of your decisions in the present.
What will your agency look like in 10 years? And what steps can you take now to move in that direction? Please leave a comment below this article.
When you evaluate, you have to be critical. Now that we have arrived in 2031, I look at everything that has happened from a distance. Perhaps our 'launch fetish' has been the biggest problem. If you shouted the word 'campaign!', our colleagues were eager to get started. Everyone would come up with a cool concept together and launch it with a bang. And that's how we actually did it with every campaign. Thinking, launching, optimizing a bit and finally rocking.
Also read: “The future of work is remote, with proactive managers”
Looking back on it now, it was actually just tunnel vision. If we had approached campaigns from a more integrated approach and kept more balance between short-term and long-term results, clients would have stayed with us.
campaign with megaphone
10 years ago we were the ' go to guys '. When it came to cool online marketing campaigns, you had to go to our agency. Our knowledge and people, that was our capital. The fact that we were full service helped us to catch 'big fish' and score the corresponding contracts.
'Everything under one roof' was our motto: that made customers happy.
Until the market started asking for a different mix of specialisms. The demand for transformative capacity became greater. And we did not have enough of that capacity in our DNA. If only we had invested more in collaborations with partners and focused on working from an ecosystem. Instead of clinging to our ivory tower. If only we had invested more in internal entrepreneurship and innovation. Then the flag would have been hanging very differently now.
Business model: from hourly billing to cryptocurrency
The biggest brain teaser of the past 10 years was that most agencies continued to work on an hourly basis. Retainers, point based pricing, value based pricing .
The bottom line was that you could give the method of qatar telegram data remuneration a different name, but internally we still managed on billable hours. Because that was the only way to manage utilization rate and the planning and hiring of resources.
Now, in 2031, I realize that we should have innovated our business model earlier. I see successful competitors around me working from ecosystems that are decentralized with cryptocurrencies on the blockchain. In this way, value addition does not stop after clocking out, but the added value works in multiple directions.
If only we had actively created space to think about how we could innovate our business model before it was too late.
What will your agency look like in 10 years?
The above thought experiment uses the ' Postmortem Mindtrick '. By placing yourself in a different mental thought and letting your thoughts run free, you can sometimes gain different insights that can improve the quality of your decisions in the present.
What will your agency look like in 10 years? And what steps can you take now to move in that direction? Please leave a comment below this article.