Example of misuse of subject lines
Posted: Sun Dec 15, 2024 9:15 am
If there is one issue that continues to cause headaches in email marketing, it is how to send an email without it going to spam. Between 45% and 85% of emails end up in the spam folder, according to the digital media IT Digital Security , which represents a significant challenge to achieving a successful digital marketing strategy.
To avoid your emails ending up in spam folders and improve deliverability, keep reading. We give you the keys to avoid the spam folder and ensure that your campaigns reach a successful conclusion.
TABLE OF CONTENTS
H2. How to send an email without it going to spam
Keep your contact list clean
Make use of the subscription confirmation
Includes the option to unsubscribe
Use a familiar sender address for subscribers
Take care of your subject lines
What spam looks like and how to spot it
1. Verify the sender
2. Beware of grammatical and spelling errors
3. Fake URLs in hyperlinks
4. Misleading attachments
5. Emails from unused services
How to avoid landing in the spam folder
Maintain your IP reputation
Avoid shortening URLs or excessive images
Regain the interest of your contacts
Send your emails with MDirector and avoid spam
H2. How to send an email without it going to spam Keep your contact list clean
A clean contact list is the cornerstone of any email marketing strategy. When a list is filled with addresses that no longer exist, are inactive or outdated, the likelihood of your emails being flagged as spam by email service providers increases.
It is therefore essential to periodically clean your lists in order to communicate with subscribers who are really interested in what you offer. In addition, proper list hygiene promotes better segmentation, in order to send relevant and appropriate content to each group.
In MDirector, you can automatically remove hard bounces and download the unsubscribe and bounce report from the Preferences section.
Eliminate hard bounces and bounces with MDirector to avoid spam emails
Eliminate hard bounces and bounces with MDirector to avoid spam emails
Likewise, with an engaged audience, you may see an increase in open and click rates, which translates into a higher return on investment (ROI) for your email marketing campaigns.
Make use of the subscription confirmation
With the double opt-in system , users accept and confirm their consent to receive communications. This prevents inactive addresses from being included in your lists, reducing the chances of your emails being classified as spam.
Double opt-in is based on a registration form and a confirmation email . This way, you can ensure that only really interested users receive your emails, which improves the reputation of your mailings.
Includes the option to unsubscribe
It's essential to make the unsubscribe option visible . Don't try to hide your unsubscribe link, or use a small font that makes it difficult to read. A clear and eye-catching button increases your brand's transparency and prevents your emails from ending up in spam.
Use a familiar sender address for subscribers
The name you send your emails from is a crucial element in ensuring delivery. Use a sender name that your subscribers will instantly recognize, such as the official name of your company or a prominent member.
Take care of your subject lines
69% of users send emails to spam based on the subject line, according to a study by Invesp . Avoid using excessive capital letters or emojis that may appear suspicious to antispam filters.
Example of misuse of subject lines
Falling into the spam folder can break your email marketing campaign goals. To avoid this, one way to ensure the deliverability of your emails is by using a professional email marketing tool. At MDirector you can create your free account and send your emails with the assurance that they will reach their destination.
What spam looks like and how to spot it
Since the coronavirus pandemic in 2020, the quarantine and the necessary digitalization of many businesses and people, the reception of spam emails has increased. To protect yourself, it is important to know the techniques that hackers use to deceive users. Here are some tips to detect them:
1. Verify the sender
Cybercriminals often impersonate well-known brands. Check the authenticity of kuwait whatsapp number data the address before opening any message.
2. Beware of grammatical and spelling errors
Serious companies take care of spelling. If you find obvious errors, delete the email immediately.
3. Fake URLs in hyperlinks
Before clicking on a link, check the bottom left of your browser to make sure the URL matches the legitimate service. Spammers often hide malicious URLs in hyperlinks.
4. Misleading attachments
Avoid opening unknown attachments or those that require macros to be enabled, as they may contain malware.
5. Emails from unused services
Be wary of emails from services you don't use, such as telephone companies or banks with which you don't have contracted services. This could be a strategy to obtain your data fraudulently.
How to avoid landing in the spam folder
Now that you know how to detect when an email is spam, it's time for you to learn the strategies to keep your email from ending up in the "Spam" folder:
Spam box example
Spam box example
Use an email address with your own domain
Using your own domain conveys professionalism and confidence, avoiding being classified as spam emails.
You've probably received an email through a Gmail or Hotmail account and you've been suspicious. Internet service providers think the same way. For this reason, it's important for your company to have its own domain address. This will allow you to convey more
To avoid your emails ending up in spam folders and improve deliverability, keep reading. We give you the keys to avoid the spam folder and ensure that your campaigns reach a successful conclusion.
TABLE OF CONTENTS
H2. How to send an email without it going to spam
Keep your contact list clean
Make use of the subscription confirmation
Includes the option to unsubscribe
Use a familiar sender address for subscribers
Take care of your subject lines
What spam looks like and how to spot it
1. Verify the sender
2. Beware of grammatical and spelling errors
3. Fake URLs in hyperlinks
4. Misleading attachments
5. Emails from unused services
How to avoid landing in the spam folder
Maintain your IP reputation
Avoid shortening URLs or excessive images
Regain the interest of your contacts
Send your emails with MDirector and avoid spam
H2. How to send an email without it going to spam Keep your contact list clean
A clean contact list is the cornerstone of any email marketing strategy. When a list is filled with addresses that no longer exist, are inactive or outdated, the likelihood of your emails being flagged as spam by email service providers increases.
It is therefore essential to periodically clean your lists in order to communicate with subscribers who are really interested in what you offer. In addition, proper list hygiene promotes better segmentation, in order to send relevant and appropriate content to each group.
In MDirector, you can automatically remove hard bounces and download the unsubscribe and bounce report from the Preferences section.
Eliminate hard bounces and bounces with MDirector to avoid spam emails
Eliminate hard bounces and bounces with MDirector to avoid spam emails
Likewise, with an engaged audience, you may see an increase in open and click rates, which translates into a higher return on investment (ROI) for your email marketing campaigns.
Make use of the subscription confirmation
With the double opt-in system , users accept and confirm their consent to receive communications. This prevents inactive addresses from being included in your lists, reducing the chances of your emails being classified as spam.
Double opt-in is based on a registration form and a confirmation email . This way, you can ensure that only really interested users receive your emails, which improves the reputation of your mailings.
Includes the option to unsubscribe
It's essential to make the unsubscribe option visible . Don't try to hide your unsubscribe link, or use a small font that makes it difficult to read. A clear and eye-catching button increases your brand's transparency and prevents your emails from ending up in spam.
Use a familiar sender address for subscribers
The name you send your emails from is a crucial element in ensuring delivery. Use a sender name that your subscribers will instantly recognize, such as the official name of your company or a prominent member.
Take care of your subject lines
69% of users send emails to spam based on the subject line, according to a study by Invesp . Avoid using excessive capital letters or emojis that may appear suspicious to antispam filters.
Example of misuse of subject lines
Falling into the spam folder can break your email marketing campaign goals. To avoid this, one way to ensure the deliverability of your emails is by using a professional email marketing tool. At MDirector you can create your free account and send your emails with the assurance that they will reach their destination.
What spam looks like and how to spot it
Since the coronavirus pandemic in 2020, the quarantine and the necessary digitalization of many businesses and people, the reception of spam emails has increased. To protect yourself, it is important to know the techniques that hackers use to deceive users. Here are some tips to detect them:
1. Verify the sender
Cybercriminals often impersonate well-known brands. Check the authenticity of kuwait whatsapp number data the address before opening any message.
2. Beware of grammatical and spelling errors
Serious companies take care of spelling. If you find obvious errors, delete the email immediately.
3. Fake URLs in hyperlinks
Before clicking on a link, check the bottom left of your browser to make sure the URL matches the legitimate service. Spammers often hide malicious URLs in hyperlinks.
4. Misleading attachments
Avoid opening unknown attachments or those that require macros to be enabled, as they may contain malware.
5. Emails from unused services
Be wary of emails from services you don't use, such as telephone companies or banks with which you don't have contracted services. This could be a strategy to obtain your data fraudulently.
How to avoid landing in the spam folder
Now that you know how to detect when an email is spam, it's time for you to learn the strategies to keep your email from ending up in the "Spam" folder:
Spam box example
Spam box example
Use an email address with your own domain
Using your own domain conveys professionalism and confidence, avoiding being classified as spam emails.
You've probably received an email through a Gmail or Hotmail account and you've been suspicious. Internet service providers think the same way. For this reason, it's important for your company to have its own domain address. This will allow you to convey more