They are so satisfied that anyone who hears them express their experiences wants to try them to see for themselves.
Starbucks that this coffee shop has, it also needs buzz marketing, since the construction email list experience that its customers gain is passed on to their family and friends.
Customers talk about how much they like Starbucks coffee, sparking a curiosity that is only satisfied by visiting the coffee shop and trying one of its coffees, which causes its clientele to grow and the company to need to open more establishments.
Gmail
When Gmail was first launched, very few people had access to it, since the possibility of access had not been made public.
The satisfaction of those lucky ones and a direct invitation was what made it possible for others to join; this aroused great curiosity to obtain an account.
It was so successful that today the vast majority of people have a Gmail account.
The Apothecary
O Boticário became known in 2015 after launching a Valentine's Day campaign that showed heterosexual and homosexual couples exchanging gifts with each other.
They took a risk and used the taboo to their advantage, generating a huge debate on the topic, which took place not only on the Internet but also in the streets.
On the Internet, people could express their opinion by liking or disliking his official video posted on YouTube.
The result? More than 66% of the audience supported the action and only 34% were against, achieving a participation of more than 580 thousand people, which generated a 3% increase in sales for the company in a year where trade in general had a decrease of 5%.
Buzz marketing used a taboo subject to spread a message that was supported by a large part of society and ended up generating a commercial benefit.
