Can you imagine losing a customer in the last part of the purchasing process?
Posted: Sun Dec 15, 2024 8:40 am
Another point to consider is to provide a way to contact the company. We should always provide various communication channels so that the user can choose how to get in touch.
There are many possibilities, some of the most common means are: a telephone number, an email address, social networks, although it is not necessary to have a presence on all the social networks that exist.
It is necessary to analyze in order to choose the appropriate ones, for example, if you offer services to other companies, LinkedIn may be the most appropriate , an online chat or a click to call button could be the correct channel to connect the website user with the company's telephone customer service instantly.
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2. Simple and intuitive purchasing process
Within the website, the purchasing process should be simple, easy and fast. Consider that if someone has reached this point, it is because they have every intention of making the purchase. This is not the time to lose the customer because of a purchasing process that does not facilitate the purchase.
Ask for basic information to complete the order, do not make the customer fill out a multitude of fields, which are also useless. This would cause fatigue and distrust, and would increase the likelihood that they will abandon the purchase.
Try to offer the widest variety of payment methods, so that you can choose the one canadian colleges universities email list that suits you best. Likewise, offer facilities for product shipping; assigned collection points, home delivery, etc.
3. Positioning
More than 90% of Internet users do not go beyond the first page of Google search results , so this aspect will be vital for an online company to succeed or be forgotten.
[Tweet “ More than 90% of Internet users do not go beyond the first page of Google search results ”]
If you want to maximize the volume of visits and sales, you must appear at the top of the search engines.
For SEO positioning, you must have a series of elements such as: a keyword study, an optimized website with a fast loading speed, link building, among many other actions . Therefore, it will be key to invest the time and money necessary to develop a good digital marketing strategy .
There are many possibilities, some of the most common means are: a telephone number, an email address, social networks, although it is not necessary to have a presence on all the social networks that exist.
It is necessary to analyze in order to choose the appropriate ones, for example, if you offer services to other companies, LinkedIn may be the most appropriate , an online chat or a click to call button could be the correct channel to connect the website user with the company's telephone customer service instantly.
Photo by rawpixel.com from Pexels
2. Simple and intuitive purchasing process
Within the website, the purchasing process should be simple, easy and fast. Consider that if someone has reached this point, it is because they have every intention of making the purchase. This is not the time to lose the customer because of a purchasing process that does not facilitate the purchase.
Ask for basic information to complete the order, do not make the customer fill out a multitude of fields, which are also useless. This would cause fatigue and distrust, and would increase the likelihood that they will abandon the purchase.
Try to offer the widest variety of payment methods, so that you can choose the one canadian colleges universities email list that suits you best. Likewise, offer facilities for product shipping; assigned collection points, home delivery, etc.
3. Positioning
More than 90% of Internet users do not go beyond the first page of Google search results , so this aspect will be vital for an online company to succeed or be forgotten.
[Tweet “ More than 90% of Internet users do not go beyond the first page of Google search results ”]
If you want to maximize the volume of visits and sales, you must appear at the top of the search engines.
For SEO positioning, you must have a series of elements such as: a keyword study, an optimized website with a fast loading speed, link building, among many other actions . Therefore, it will be key to invest the time and money necessary to develop a good digital marketing strategy .