Pull to product pages: 'paid volume
Posted: Sun Dec 15, 2024 8:25 am
Screenshots: SEMRush Domain Analytics.
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When we look at the paid search volume, we do not see any 'hockey stick curves' yet that indicate an aggressive growth of Amazon. It is striking that Amazon is quite dominant on generic keywords. These are the searches where, for example, no specific indication is given of model number (iPhone 11 or 12?) or other specific properties (64GB or 128GB?).
Another striking detail is that Amazon offers an alternative philippines telegram data to competing products (in this case from Google) on which they can count on a competitive price. In the case of the Tado thermostat, this is a price that is about 25% below that of Coolblue (source: Tweakers Pricewatch ).
Amazon versus Bol.com and Coolblue, who wins the battle?
A hot battle is waiting – as expected – between the current players in the Netherlands on the one hand and Amazon as a tech giant on the other. The first signals are, as described above, that Amazon has made a significant catch-up in its market share, partly due to its sharp pricing policy (source: Omnia Retail ). The first analyses look in particular at the referrals from comparison sites, whereby Amazon is now already as big as Bol.com in terms of the number of referrals.
But recent research also offers hope for Bol.com. According to Review Platform Capterra, 89% of Dutch consumers still prefer Bol.com over Amazon. Whether this is due to the commercials with 'the nostalgic Sinterklaas on the roof' versus the somewhat smoother commercial with uncle Shane from Amazon is not known.
'
When we look at the paid search volume, we do not see any 'hockey stick curves' yet that indicate an aggressive growth of Amazon. It is striking that Amazon is quite dominant on generic keywords. These are the searches where, for example, no specific indication is given of model number (iPhone 11 or 12?) or other specific properties (64GB or 128GB?).
Another striking detail is that Amazon offers an alternative philippines telegram data to competing products (in this case from Google) on which they can count on a competitive price. In the case of the Tado thermostat, this is a price that is about 25% below that of Coolblue (source: Tweakers Pricewatch ).
Amazon versus Bol.com and Coolblue, who wins the battle?
A hot battle is waiting – as expected – between the current players in the Netherlands on the one hand and Amazon as a tech giant on the other. The first signals are, as described above, that Amazon has made a significant catch-up in its market share, partly due to its sharp pricing policy (source: Omnia Retail ). The first analyses look in particular at the referrals from comparison sites, whereby Amazon is now already as big as Bol.com in terms of the number of referrals.
But recent research also offers hope for Bol.com. According to Review Platform Capterra, 89% of Dutch consumers still prefer Bol.com over Amazon. Whether this is due to the commercials with 'the nostalgic Sinterklaas on the roof' versus the somewhat smoother commercial with uncle Shane from Amazon is not known.