What you can clearly see is that successful parties on TikTok have been active on the medium for a longer period of time. They have had more time to build up a following and get the hang of creating suitable iraq telegram data content for the platform. A missed opportunity for PvdA and SP, who are absent from TikTok, and for D66 and CDA. They do have an account, but have hardly posted any content.
New platforms: podcasts
Podcasts are of course not entirely new either. In 2017, the VVD launched the Mark Rutte podcast , in which the VVD party leader spoke to various people. But in recent years, the popularity of podcasts has increased considerably: almost half of the Dutch population now listens to a podcast. Many parties recognise this and are using their own podcast during these elections: ' Wereld te Winnen ' by the PvdA, ' Jesse& ' by GroenLinks and ' De V van VVD ' by the VVD. A handy thing about having your own podcast is that you, as a party, retain control over the content. Unfortunately, it is not easy to see how often the podcasts are listened to.
'The Hoverline'
Because it is currently difficult to go out on the streets to recruit potential voters, parties are looking for other ways to have 1-on-1 contact with their voters. The Facebook and Instagram live sessions were also used a lot in previous election campaigns, but the 'floating line' is relatively new, which the PvdA and GroenLinks in particular are asking for a lot of attention.
