What to do and especially what not to do
Posted: Sun Dec 15, 2024 7:50 am
To start with. It is crucial at PBB to know what the message is that you want to communicate to the consumer as a brand. Branding works best in a competitive market, because the consumer needs a clear distinction. You achieve that distinction through a strong brand message and strong creatives that support that message.
By a strong brand message I mean a message that sets you apart. What is the added value of your brand for the consumer? Think of Nike: Just do it . With this they give the feeling that with a Nike product you are also an athlete. This way you create real emotional value to your brand instead of just functional value . Today's online consumer has high expectations of quality and finds authenticity very important. Creatives must be credible and pleasant to look at, so no more very standard stock images!
Performance based branding is therefore closely related to these visuals. And with this it is also important which channels you use. Since we are talking about (online) performance branding here, you must be able to measure the channels used in the right way . In addition, it is very important that the match between your brand message and the channel is correct. A company that wants to distinguish itself in the sports nutrition market will not quickly achieve many results on Linkedin. And a brand that helps the consumer with recruitment may wonder whether TikTok is the right channel.
The common thread in these do's and don'ts is that you laos telegram data as a brand must stay close to yourself. Formulate a clear and distinct brand message and stand behind it yourself. Communicate via channels that fit that instead of only thinking about a large reach. Stay pure and ask yourself at every step: does this fit our brand?
Use a measuring tape.
More real-time insight into the impact of your campaigns
But what exactly do you measure? You can also measure traditional branding, right? Traditional branding refers to TV or radio campaigns that are measured using metrics such as GRPs (the number of people reached in the target group X the frequency that the expression is seen by these people) or impressions. In addition, large brands often work with a market research agency to measure the effect, although this is often cumbersome and expensive.
With PBB, you can gain more (real-time) insight into the effect of the campaigns in addition to the traditional methods . Insights that PBB can give your brand include whether people ended up on the website or perhaps made a purchase after watching your branding video. But also the engagement rate . Do they like the expression? Do they click through and if so, how long do they stay? All valuable insights with which you can say a lot about the performance of your branding campaign.
By a strong brand message I mean a message that sets you apart. What is the added value of your brand for the consumer? Think of Nike: Just do it . With this they give the feeling that with a Nike product you are also an athlete. This way you create real emotional value to your brand instead of just functional value . Today's online consumer has high expectations of quality and finds authenticity very important. Creatives must be credible and pleasant to look at, so no more very standard stock images!
Performance based branding is therefore closely related to these visuals. And with this it is also important which channels you use. Since we are talking about (online) performance branding here, you must be able to measure the channels used in the right way . In addition, it is very important that the match between your brand message and the channel is correct. A company that wants to distinguish itself in the sports nutrition market will not quickly achieve many results on Linkedin. And a brand that helps the consumer with recruitment may wonder whether TikTok is the right channel.
The common thread in these do's and don'ts is that you laos telegram data as a brand must stay close to yourself. Formulate a clear and distinct brand message and stand behind it yourself. Communicate via channels that fit that instead of only thinking about a large reach. Stay pure and ask yourself at every step: does this fit our brand?
Use a measuring tape.
More real-time insight into the impact of your campaigns
But what exactly do you measure? You can also measure traditional branding, right? Traditional branding refers to TV or radio campaigns that are measured using metrics such as GRPs (the number of people reached in the target group X the frequency that the expression is seen by these people) or impressions. In addition, large brands often work with a market research agency to measure the effect, although this is often cumbersome and expensive.
With PBB, you can gain more (real-time) insight into the effect of the campaigns in addition to the traditional methods . Insights that PBB can give your brand include whether people ended up on the website or perhaps made a purchase after watching your branding video. But also the engagement rate . Do they like the expression? Do they click through and if so, how long do they stay? All valuable insights with which you can say a lot about the performance of your branding campaign.