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Posted: Sun Dec 15, 2024 7:16 am
Exact: the accounting system for SMEs
For those who are not into numbers. Exact is the accounting system for SMEs. It was built in 1984 by a few tech students in Delft. Since then, they have grown into a multi-million dollar company. They serve 500,000 customers and have 1850 employees.
Also read: Marketing without agencies? Learn from Albert Heijn's in-house agency
Richard Francis was born and raised in England. After a few years of travelling around the world, he stuck in the Netherlands and never left. He has been working at Exact for 10 years now. It started for him as a copy specialist for their then new product: Exact online. This is now their best-selling software.
He grew through various functions to eventually japan telegram data Principal Marketing Strategy and Operations. As Head of Strategy and Operations he focuses on the collaboration between product, sales and various marketing teams.
In this HelloMasters Podcast
the role of marketing within Exact
Exacts marketing funnel: from branding campaigns to sales conversations
B2B SaaS Marketing Techniques, and Which Ones Work Well for Them
CMOs and what a good chief should have in store!
HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast on Apple Podcasts and Spotify . Powered by HelloMaaS
Once you get into digital marketing, competitive research is everywhere. Experts are constantly telling you how important it is to track your competitors, learn their strategies, and gain actionable insights. But few of them explain exactly how competitive analysis can help your business. What problems does this process solve and what benefits does it provide? Let’s take a look at how you can research your competitors to address the real challenges your business faces.
For those who are not into numbers. Exact is the accounting system for SMEs. It was built in 1984 by a few tech students in Delft. Since then, they have grown into a multi-million dollar company. They serve 500,000 customers and have 1850 employees.
Also read: Marketing without agencies? Learn from Albert Heijn's in-house agency
Richard Francis was born and raised in England. After a few years of travelling around the world, he stuck in the Netherlands and never left. He has been working at Exact for 10 years now. It started for him as a copy specialist for their then new product: Exact online. This is now their best-selling software.
He grew through various functions to eventually japan telegram data Principal Marketing Strategy and Operations. As Head of Strategy and Operations he focuses on the collaboration between product, sales and various marketing teams.
In this HelloMasters Podcast
the role of marketing within Exact
Exacts marketing funnel: from branding campaigns to sales conversations
B2B SaaS Marketing Techniques, and Which Ones Work Well for Them
CMOs and what a good chief should have in store!
HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast on Apple Podcasts and Spotify . Powered by HelloMaaS
Once you get into digital marketing, competitive research is everywhere. Experts are constantly telling you how important it is to track your competitors, learn their strategies, and gain actionable insights. But few of them explain exactly how competitive analysis can help your business. What problems does this process solve and what benefits does it provide? Let’s take a look at how you can research your competitors to address the real challenges your business faces.