Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
Posted: Sun Dec 15, 2024 7:13 am
There is a common misconception that a few catchy phrases and bright graphics are all that are needed for effective digital copywriting.
Wrong!
The truth is, effective email copywriting identifies pain points, piques interest, and gently nudges readers to take action.
But how will email marketing work if you are a bad copywriter? You need the right formulas to improve your copywriting skills.
We'll discuss 19 proven email copywriting formulas that you can use to improve your email marketing campaigns and grab your readers' attention right from the subject line.
What is email copywriting?
email copywriting
Email copywriting is the actual text — the words — in your email subject lines and body content. It’s how you express an idea to convince potential customers to convert.
In theory, it's no different from any other form of copywriting . However, it has a few unique qualities that deserve serious consideration:
brevity
High level of persuasiveness
Emphasis on the connection between the topic and the call to action
No powder puffs, fillers or tangents.
The best email copywriting convinces the recipient not only to read the entire email but to engage with it. In most cases, that means clicking a link in the email — your CTA — and going to the right page to convert into an offer.
How to write email body
how to write copy of email
When you write your email copy, you should start with a specific goal in mind. What do you want your subscribers to do after opening and reading your email?
Perhaps you're promoting a sale, launching a new product, driving traffic to your latest blog posts , or inspiring subscribers to submit user-generated content.
In any case, every word in your email should encourage subscribers to achieve your goal.
For example, if you want them to buy your latest product, focus on communicating its benefits to the reader. What problem can it solve? How can it help them achieve their goals?
And most importantly, why should they act right now ?
Don't worry ; we're going to get into the nuts and bolts of this process in a minute. But first, we need you to understand just how powerful email marketing can be.
Interesting Facts You Need to Know About Copywriting in Email Marketing
About me 45.6% of emails worldwide were marked as spam in 2023. That's a huge volume of communication.
Email spam
Image via Statista
You probably know that millions of these emails are for marketing purposes. If we look at the Promotions category of our Gmail account, we will find several unsolicited messages in the last 24 hours alone.
Interesting Facts You Need to Know About Copywriting in Email Marketing
However, email marketing works. In most cases, its success depends on email copywriting.
Think about it. When you open your Gmail account — or any other email client you use — the first thing you see is a list of addresses and subjects. You either open the emails or delete them.
You'll open an email if the subject line is intriguing enough to convince you to click. If the body copy grabs your attention, you'll read. And if the CTA offers enough incentive, you'll click.
Here's why you need to know email copywriting. Here are some more compelling reasons.
Email marketing is very cost effective.
About me 52% of marketers reported a 2x improvement in ROI from their marketing strategies. About 5.7% reported an even greater 4x improvement in ROI.
Email Marketing ROI
Image via Statista
To get the most out of your marketing spend, start honing your copywriting skills and using a solid email marketing strategy to boost conversions .
Writing a good subject line is just as important as writing a good body of text.
A bad subject line can cause your email to be sent unceremoniously to the whatsapp number south africa digital trash bin. People are simply too busy and overstimulated to waste time on something that doesn't interest them.
However, you can't just write an email subject line based on a formula. You need to know what motivates your specific audience.
You can provide your leads with tremendous value through email marketing.
It's true that email marketing benefits businesses, but only when it benefits consumers. Instead of using your emails to sell to subscribers, use them to give subscribers something of value.
This could be information, inspiration, discounts, free gifts, or anything else you can think of. Once you finish writing your email, read it carefully. Will your subscribers be better off if they read it?
If not, start over.
Email provides a reliable means of communication between you and your potential customers.
Most consumers have become accustomed to reading email. It’s practically a reflex. But that doesn’t mean you can rest on your laurels.
Focus on using email to effectively communicate with your subscribers. Think of it as a conversation with a good friend. Add nuance, emotion, and detail.
Wrong!
The truth is, effective email copywriting identifies pain points, piques interest, and gently nudges readers to take action.
But how will email marketing work if you are a bad copywriter? You need the right formulas to improve your copywriting skills.
We'll discuss 19 proven email copywriting formulas that you can use to improve your email marketing campaigns and grab your readers' attention right from the subject line.
What is email copywriting?
email copywriting
Email copywriting is the actual text — the words — in your email subject lines and body content. It’s how you express an idea to convince potential customers to convert.
In theory, it's no different from any other form of copywriting . However, it has a few unique qualities that deserve serious consideration:
brevity
High level of persuasiveness
Emphasis on the connection between the topic and the call to action
No powder puffs, fillers or tangents.
The best email copywriting convinces the recipient not only to read the entire email but to engage with it. In most cases, that means clicking a link in the email — your CTA — and going to the right page to convert into an offer.
How to write email body
how to write copy of email
When you write your email copy, you should start with a specific goal in mind. What do you want your subscribers to do after opening and reading your email?
Perhaps you're promoting a sale, launching a new product, driving traffic to your latest blog posts , or inspiring subscribers to submit user-generated content.
In any case, every word in your email should encourage subscribers to achieve your goal.
For example, if you want them to buy your latest product, focus on communicating its benefits to the reader. What problem can it solve? How can it help them achieve their goals?
And most importantly, why should they act right now ?
Don't worry ; we're going to get into the nuts and bolts of this process in a minute. But first, we need you to understand just how powerful email marketing can be.
Interesting Facts You Need to Know About Copywriting in Email Marketing
About me 45.6% of emails worldwide were marked as spam in 2023. That's a huge volume of communication.
Email spam
Image via Statista
You probably know that millions of these emails are for marketing purposes. If we look at the Promotions category of our Gmail account, we will find several unsolicited messages in the last 24 hours alone.
Interesting Facts You Need to Know About Copywriting in Email Marketing
However, email marketing works. In most cases, its success depends on email copywriting.
Think about it. When you open your Gmail account — or any other email client you use — the first thing you see is a list of addresses and subjects. You either open the emails or delete them.
You'll open an email if the subject line is intriguing enough to convince you to click. If the body copy grabs your attention, you'll read. And if the CTA offers enough incentive, you'll click.
Here's why you need to know email copywriting. Here are some more compelling reasons.
Email marketing is very cost effective.
About me 52% of marketers reported a 2x improvement in ROI from their marketing strategies. About 5.7% reported an even greater 4x improvement in ROI.
Email Marketing ROI
Image via Statista
To get the most out of your marketing spend, start honing your copywriting skills and using a solid email marketing strategy to boost conversions .
Writing a good subject line is just as important as writing a good body of text.
A bad subject line can cause your email to be sent unceremoniously to the whatsapp number south africa digital trash bin. People are simply too busy and overstimulated to waste time on something that doesn't interest them.
However, you can't just write an email subject line based on a formula. You need to know what motivates your specific audience.
You can provide your leads with tremendous value through email marketing.
It's true that email marketing benefits businesses, but only when it benefits consumers. Instead of using your emails to sell to subscribers, use them to give subscribers something of value.
This could be information, inspiration, discounts, free gifts, or anything else you can think of. Once you finish writing your email, read it carefully. Will your subscribers be better off if they read it?
If not, start over.
Email provides a reliable means of communication between you and your potential customers.
Most consumers have become accustomed to reading email. It’s practically a reflex. But that doesn’t mean you can rest on your laurels.
Focus on using email to effectively communicate with your subscribers. Think of it as a conversation with a good friend. Add nuance, emotion, and detail.