1. Use double opt-in
Implement a double opt-in process for new subscribers. This requires subscribers to confirm their email address after signing up, ensuring they have provided a valid and intended opt-in. Double opt-in helps prevent fake or misspelled email addresses from entering your list and improves the quality of your subscriber base.
2. Clean your list regularly
Periodically ireland business fax list eview and clean your email subscriber list to remove inactive or unengaged subscribers. Set criteria to identify inactive subscribers, such as no opens or clicks within a certain time frame. Removing inactive subscribers improves your engagement metrics, reduces the risk of spam complaints, and improves deliverability.
At Benchmark Email, we do the work for you. Our Smart Send feature removes inactive emails from your email sends, so you can improve your engagement and, in turn, your deliverability. Don’t worry, these emails can be added back into engagement campaigns. To learn more, create your free account here .
3. Provide clear unsubscribe options
Make it easy for subscribers to unsubscribe from your emails. Include a visible, easy-to-use unsubscribe link in every email. Responding promptly to unsubscribe requests not only improves the quality of your list, but also helps you comply with anti-spam regulations.
4. Segment your list
Segment your subscriber list based on relevant criteria such as demographics, preferences, purchase history, or level of engagement. By sending targeted and personalized emails to specific segments, you improve engagement and increase the likelihood of conversions. Segmentation helps you tailor content to specific interests, ensuring that subscribers receive relevant and valuable information.
5. Send engaging content
Send valuable and engaging content to your subscribers. Provide content that meets their needs, solves their problems, or offers ideas and benefits. When subscribers find your emails valuable, they are more likely to stay engaged and less likely to unsubscribe or mark your emails as spam.
